What is a key idea in Gilroy’s theory?

Western media often reflects racial hierarchies and colonial attitudes

What is the effect of using real-life Paralympians and disabled people in the ad instead of actors?

It ensures authenticity and reinforces representation

Which best explains ' audience positioning'

how a media product encourages the audience to repsond in a particular way

What feature of the poster most clearly reflects the influence of patriarchal ideology?

The muscular male figure holding a passive woman

What does the use of formal serif typography in The Times masthead most clearly suggest about the brand's identity?

It reinforces tradition, authority, and trustworthiness

How does The Times' target demographic relate to its social and cultural context?

Targets an older, educated ABC1 readers concerned with politics & business

How does Riptide reflect postmodernist ideas?

Through pastiche and fragmented editing

What does Gauntlett suggest about media and identity?

Audiences use media to build and express identities

How does The Times typically construct representations of political figures like Boris Johnson

Through elevated language and imagery suggesting competence and leadership

How does the poster reflect 1960s gender anxieties?

Through the representation of powerful and threatening women

What gameplay mechanic reinforces player agency and links to the theme of disguise and social identity?

The persona system, where Aveline shifts identity (lady, slave, assassin)

How does Ubisoft exemplify vertical integration with this release?

They outsourced all marketing and production

How did Disney ensure a global audience for Black Panther?

International distribution via global subsidiaries & high-budget promotion

Which of these features is most typical of 1950s print adverts?

Bright colours, bold fonts, and happy characters

Why was the choice of Aveline de Grandpré as a protagonist considered significant in terms of representation?

She was the first playable Black female protagonist in a major franchise

What genre conventions are subverted in the Riptide music video?

Rejects typical performance elements

How does the casting of non-professional actors support the film’s purpose?

It heightens authenticity and supports the film’s social realist aesthetic

What does the bold red masthead connote

political ideology and brand identity

How does The Times' coverage of major events (e.g., royal funerals, general elections) reflect national identity?

Using symbolic language and patriotic imagery to unite British heritage

what might ownership of The Times by News UK suggest about media diversity?

That ownership can limit diversity, prioritizing profit over pluralism

Hall argued representation involves

The use of signs to create meaning

How does Stuart Hall’s Reception Theory apply to Woman’s Hour

Some listeners may negotiate or oppose feminist messages

What did the interview with Zara Mohammed (Muslim Council of Britain) highlight about representation in Woman’s Hour?

It opened discussions about Muslim women’s leadership and media visibility

Why is Assassin’s Creed III: Liberation a good example of convergence culture?

It was re-released across multiple platforms, linking narrative & gameplay

Which marketing strategy was used to link Liberation to the wider Assassin’s Creed brand?

Cross-promotion with Assassin’s Creed III on console

How does the poster reflect Hammer Studios' approach to genre in the 1960s?

It blends horror, erotic & supernatural themes to exploit audience needs

How does the representation of the female vampire challenge 1960s gender norms?

She appears active, aggressive, and in control

Why might Hall’s reception theory be useful when analysing audience responses to this poster?

It helps explore how audiences accept/reject gender stereotypes encoded

How does Woman’s Hour reflect changing audience expectations in the digital age?

It expands its platform through podcasting and digital engagement

How does Black Panther’s marketing campaign reflect the film’s themes?

By highlighting cultural pride, heritage, empowerment in trailers &posters

How does the Tide advert reflect the context of post-war America?

By reinforcing domestic ideals and consumerism

Woman’s Hour launched in 1946. What was its original purpose?

A dedicated space for women’s voices in a male-dominated landscape

Why was the 2022 episode featuring domestic abuse survivor stories significant in terms of the BBC’s remit?

Fulfilled the duty to educate & raise awareness on under-represented issues

bell hooks referred to Beyoncé as a terrorist for what reason

Sexualising herself for financial incentives

What visual code is used to represent the ideal 1950s housewife in the advert?

Apron, tidy hair, and big smile

Which marketing technique did the distributors use to reflect the film’s social message in a direct and public way?

Projecting quotes from the film onto buildings ie. the Houses of Parliament

studbud

Eduqas Media Component 1

91 termsStudBud Administration6 plays

This quiz features all the set products from the Eduqas A level media component one, sections A and B exam for exams from 2024 onwards. I features questions based on the set products, theorist , theory application and key words and definitions

Flashcards91 cardsFPractice quizPHost liveL

Questions 91

Answers

1
What is a key idea in Gilroy’s theory?
Colonialism no longer affects media
All media promotes racial equality
Western media often reflects racial hierarchies and colonial attitudes
Postcolonialism only applies to historical texts
2
What is the effect of using real-life Paralympians and disabled people in the ad instead of actors?
It reduces realism and immersion
It limits creative direction
It ensures authenticity and reinforces representation
It disconnects the audience from the message
3
Which best explains ' audience positioning'
how important the audience is to the media product
how a media product encourages the audience to repsond in a particular way
how a media product tries to appeal to an audience
how much influence the audience have over a set product
4
What feature of the poster most clearly reflects the influence of patriarchal ideology?
The tagline font style
The black and white colour scheme
The vampire bat in the top left
The muscular male figure holding a passive woman
5
What does the use of formal serif typography in The Times masthead most clearly suggest about the brand's identity?
It reinforces tradition, authority, and trustworthiness
It appeals mainly to working-class tabloid readers
It signifies a youthful, modern audience
It challenges institutional journalism
6
How does The Times' target demographic relate to its social and cultural context?
It is written for a politically disengaged mass audience
Targets an older, educated ABC1 readers concerned with politics & business
It primarily targets a young, Gen Z audience on social media
It is designed to entertain rather than inform
7
How does Riptide reflect postmodernist ideas?
By breaking the fourth wall
Through a clear chronological storyline
By using black-and-white cinematography only
Through pastiche and fragmented editing
8
What does Gauntlett suggest about media and identity?
Media has no impact on identity
Media should avoid showing diverse identities
Audiences use media to build and express identities
Identity is determined by media producers
9
How does The Times typically construct representations of political figures like Boris Johnson
Through satirical and exaggerated caricatures
Through balance, avoiding overt political bias
Through elevated language and imagery suggesting competence and leadership
Through celebratory and entertainment-focused language
10
Which theorist would best critique Jenkins fandom
Clay Shirky - Audience
Hall - Reception
bell hooks - Feminist theory
Curran and Seaton - Industry
11
How does the poster reflect 1960s gender anxieties?
By promoting equal gender roles
By showing men as weak
Through the representation of powerful and threatening women
Through the absence of any female characters
12
What gameplay mechanic reinforces player agency and links to the theme of disguise and social identity?
First-person shooting mechanics
The persona system, where Aveline shifts identity (lady, slave, assassin)
No character customisation
Open-world exploration only
13
How does Ubisoft exemplify vertical integration with this release?
They only made merchandise, not the game
They only developed the story but sold the rights
They outsourced all marketing and production
They outsourced all marketing and production
14
How did Disney ensure a global audience for Black Panther?
Subtitles only, no dubbing
International distribution via global subsidiaries & high-budget promotion
No trailer release internationally
Limited release in only US and UK
15
Which of these features is most typical of 1950s print adverts?
Interactive elements and QR codes
Minimalist layout and abstract design
Monochrome images and serious tone
Bright colours, bold fonts, and happy characters
16
Why was the choice of Aveline de Grandpré as a protagonist considered significant in terms of representation?
She was the first playable Black female protagonist in a major franchise
She was the first female lead in any video game
She was a randomly selected figure from history
She was a background character given lead status
17
Which theorist would argue: Media products formulate three readings. Oppositional , negotiated and preferred
Henry Jenkins
Levi-Strauss
Stuart Hall
Steve Neale
18
What genre conventions are subverted in the Riptide music video?
It uses convention shots of the band / artist
It follows linear narrative
Uses high budget CGI effects
Rejects typical performance elements
19
The flooded police car is reference to
Sinking as a reference of failure
Poor weather in New Orleans
Floods of police corruption
Hurricane Katrina
20
Which of the following is incorrect
Hall - Representation
bell hooks -feminist theory
Livingstone & Lunt - Regulation
Todorov - Genre
21
The woman in the image is shown with a messy appearance to reflect realism
False
True
22
How does the casting of non-professional actors support the film’s purpose?
It heightens authenticity and supports the film’s social realist aesthetic
It creates confusion for the audience
It undermines realism
It ensures box office success
23
Which of these is not an element of Livingstone and Lunt's regulation theory
Citizen vs. Consumer
Changing Digital Landscape
Power of Media Institutions
Cost Of Regulation
24
Which theory best applies to the binary oppositions present in the poster?
Baudrillard’s postmodernism
Barthes’ semiotics
Levi-Strauss’ structuralism
Todorov’s narrative theory
25
What does the bold red masthead connote
ReachPLC ownership
political ideology and brand identity
Dangerous news coverage
Dedication towards nationalism
26
How does The Times' coverage of major events (e.g., royal funerals, general elections) reflect national identity?
By rejecting all traditional British values
By focusing solely on international news
By mocking cultural traditions
Using symbolic language and patriotic imagery to unite British heritage
27
What is the target audience for the Daily Mirror
Middle class entrepreneurs
C1-C2 working class
Leftist readers under 25
Teachers , intellectual and culturally curious individuals
28
Which theory best explains the unsettling and disjointed nature of Riptide?
Barthes’ enigma codes
Todorov’s narrative theory
Baudrillard’s hyperreality
Hall’s reception theory
29
what might ownership of The Times by News UK suggest about media diversity?
That The Times offers radical left-wing commentary
That media is a space for open democratic debate
That ownership can limit diversity, prioritizing profit over pluralism
That News UK supports plurality of views
30
Which theory best explains how the audience might decode the representations in SuperHuman differently?
Barthes’ enigma codes
Bandura’s effects theory
Hall’s reception theory
Levi-Strauss’ binary opposites
31
Hall argued representation involves
Censorship and regulation of content
Verbatim reproduction of facts
Passive copying of reality
The use of signs to create meaning
32
How does Stuart Hall’s Reception Theory apply to Woman’s Hour
All audiences accept the dominant reading of feminism
Some listeners may negotiate or oppose feminist messages
The show uses hyperreality to confuse meanings
Only older women engage with the show
33
What did the interview with Zara Mohammed (Muslim Council of Britain) highlight about representation in Woman’s Hour?
It showed that the show avoids political topics
It reinforced traditional stereotypes
It opened discussions about Muslim women’s leadership and media visibility
It focused only on fashion and beauty
34
What editing technique is used to fix meaning to sequences of images
Montage editing
Surreal editing
Sporadic editing
Linear Editing
35
Why is Assassin’s Creed III: Liberation a good example of convergence culture?
It avoids all other media platforms
It banned user-generated content
It was re-released across multiple platforms, linking narrative & gameplay
It was only released on PS Vita and never adapted
36
Which marketing strategy was used to link Liberation to the wider Assassin’s Creed brand?
It was advertised as a separate standalone game with no ties
It was promoted through merchandise only
It was released without branding to appeal to indie gamers
Cross-promotion with Assassin’s Creed III on console
37
Which theorist argues that gender is a performance guided by media discourse
hooks
Gilroy
Butler
Gerbner
38
How does the poster reflect Hammer Studios' approach to genre in the 1960s?
It blends horror, erotic & supernatural themes to exploit audience needs
It imitates American teen cinema of the 1950s
It mirrors documentary realism
It avoids horror tropes to target a mainstream audience
39
How does the representation of the female vampire challenge 1960s gender norms?
She supports the male character with a passive stance
Her costume is modest and conservative
She is shown reading a book
She appears active, aggressive, and in control
40
Why might Hall’s reception theory be useful when analysing audience responses to this poster?
It explains the financial profit of horror films
It describes the film’s production methods
It helps explore how audiences accept/reject gender stereotypes encoded
It analyses editing techniques
41
Shots include Beyoncé wearing Antubellum clothes ( traditionally worn by slave owners) for what purpose
‘Reclamation’
To show her wealth
To mock
She bought a former plantation site
42
How does Woman’s Hour reflect changing audience expectations in the digital age?
It expands its platform through podcasting and digital engagement
It avoids controversial topics
It focuses only on live broadcasting
It limits itself to a traditional 1940s audience
43
How does Black Panther’s marketing campaign reflect the film’s themes?
By avoiding any mention of the director or cast
By ignoring the cultural background of the characters
By focusing solely on traditional superhero action scenes
By highlighting cultural pride, heritage, empowerment in trailers &posters
44
How does the Tide advert reflect the context of post-war America?
By encouraging women to take political roles
By reinforcing domestic ideals and consumerism
By promoting rationing and austerity
By focusing on consumer choice and women’s independence
45
Which term best describes Black Panther as a product owned and marketed by Disney, Marvel & other synergetic companies?
Conglomerate synergy
Independent film
Guerrilla marketing
Crowdfunded content
46
Woman’s Hour launched in 1946. What was its original purpose?
To provide women with cooking tips and fashion advice
To entertain soldiers returning from war
A dedicated space for women’s voices in a male-dominated landscape
To promote domestic products to a female audience
47
Why was the 2022 episode featuring domestic abuse survivor stories significant in terms of the BBC’s remit?
It focused on celebrity culture
It was sponsored by a domestic violence charity
It included fictional drama elements
Fulfilled the duty to educate & raise awareness on under-represented issues
48
Which of Barthes' codes is most relevant to understanding the connotations of the Tide advert?
Action code
Semantic code
Enigma code
Cultural code
49
bell hooks referred to Beyoncé as a terrorist for what reason
Having a child whislt unmarried
Abusing her staff
Promoting unhealthy eating
Sexualising herself for financial incentives
50
What visual code is used to represent the ideal 1950s housewife in the advert?
Apron, tidy hair, and big smile
Sunglasses and beachwear
Business suit and briefcase
Nurse’s uniform
51
Which marketing technique did the distributors use to reflect the film’s social message in a direct and public way?
Celebrity influencer campaign on TikTok
Projecting quotes from the film onto buildings ie. the Houses of Parliament
Merchandise and product tie-ins
Pop-up cinemas in shopping malls
52
What makes Woman’s Hour a good example of a Public Service Broadcaster (PSB) product
It provides education,information & representation to underserved audiences
It focuses on profit-driven content
It is aimed solely at under-25s
It is funded through advertising
53
How does the soundtrack contribute to the film’s cultural representation?
It avoids music entirely
incorporates hip-hop&traditional African music, blending past and present
It features only classical orchestral music
It uses generic electronic beats with no cultural significance
54
Which media theory helps us understand how SuperHuman constructs a new narrative about disability?
Curran and Seaton’s ownership theory
Mulvey’s Male Gaze theory
Todorov’s narrative theory
Gauntlett’s theory of identity
55
Which of the following best describes Barthes’ concept of a “myth”?
A literal meaning of a word
A story arc involving a hero’s journey
A genre convention repeated across films
A connotation so widely accepted it becomes naturalised
56
Hesmondhalgh argues media industries aim to:
Minimise risk and maximise profit
Support niche audiences only
Promote diversity and experimentation
Maximise risk and reduce profit
57
What is meant by “binary opposition” in Lévi-Strauss’s theory?
Two conflicting concepts that structure meaning
A contrast between two characters’ dialogue
A technical editing technique
A camera angle that opposes mise-en-scène
58
Ubisoft’s use of cross-platform (re-releasing Liberation on PS3, Xbox 360, & PC) demonstrates horizontal integration
False
True
59
Which of the following describes the narrative structure of the Riptide video?
Disjointed and non-linear
Cyclical with a clear resolution
Equilibrium → Disruption → Resolution
Linear and character-driven
60
According to Curran and Seaton, media industries are dominated by
State-owned broadcasters only
Diverse ownership promoting creativity
Audience-controlled platforms
Concentrated ownership limiting choice
61
What is the dominant editing style used in SuperHuman to convey energy and empowerment
Slow motion with dissolve transitions
Long takes with naturalistic lighting
Fast-paced montage editing synced with diegetic music
Fast-paced montage editing synced with diegetic music
62
Which of the following best reflects bell hooks’ view?
Race, class and gender are not connected
Feminism is only relevant to women
Feminism is a dated concept in modern media
Feminism is a struggle to end patriarchal oppression
63
How is Katie represented in terms of intersectionality?
As a single mother experiencing both gendered and class oppression
As a wealthy politician
As a romantic interest
As a middle-class heroine
64
What is a “hyperreality” according to Baudrillard?
A genre of video games
A heightened sense of realism in documentaries
A marketing strategy used in celebrity culture
A simulation that becomes more real than reality
65
Considering Curran and Seaton's theory, what does the Mirror's ownership suggest about its content
Concentrated ownership may limit ideological diversity
Diverse ownership leads to a variety of perspectives
Independent ownership ensures unbiased reporting
Ownership has no impact on content
66
How did Marvel use vertical integration in the production and distribution of Black Panther
They only controlled the comic book division
They outsourced every part of production to other companies
Marvel made, marketed & distributed the film through Disney
They had no control over the film’s release
67
What industry factor most directly affects the way Woman’s Hour is produced and distributed
Sponsorship and influencer marketing
Private ownership and global mergers
BBC’s license fee and PSB remit
Commercial radio competition
68
Which of the following shots most clearly subverts traditional representations of disability?
A medium shot of an athlete on the podium
A wide shot of a female drummer with no arms playing drums with her feet
A close-up of a prosthetic limb being adjusted
A two-shot of a doctor and patient in a hospital
69
How is the audience addressed in the Tide
Through third-person narration
Formally, through complex language
Through statistics and scientific jargon
Through direct address and exclamatory language
70
Riptide follows a clear linear narrative
False
True
71
According to Hall’s reception theory, how might a right-wing audience respond to the film?
Passive reading – they accept all media messages
Dominant reading – they support Daniel’s struggle
Preferred reading – they admire the government system
Negotiated/oppositional reading – may view him as exploiting welfare system
72
How did the marketing strategy appeal to politically engaged audiences?
It stayed neutral on political issues
It partnered with the Conservative Party
It directly criticised the welfare system and engaged in social activism
It used sci-fi tropes to disguise the message
73
According to Todorov, what is the correct order of narrative structure?
Equilibrium → Disruption → Recognition → Repair → New Equilibrium
Setup → Confrontation → Resolution
Conflict → Resolution → Equilibrium → Disruption → New Equilibrium
Orientation → Climax → Complication → Resolution
74
What does the female vampire’s positioning suggest about her?
She is a minor background character
She has agency and power
She is passive and helpless
She is unrelated to the action
75
Newspapers have no obligation to be politically impartial
False
True
76
How is Johnson represented through the use of Visual codes
Elitist, deceitful and out of touch
Dictatorial and cruel
Relatable and honourable
Useless and incompetent
77
What platform did Disney use for Black Panther's post-cinematic release, demonstrating horizontal integration?
Disney+
Netflix
HBO Max
Apple TV
78
The film’s marketing campaign was characterised by grassroots activism & realism rather than commercial techniques.
True
False
79
How does the use of serif font in the title ‘Kiss of the Vampire’ contribute to genre signification?
It evokes Gothic horror conventions with ornate, historical style
It connotes modernity and science fiction
It creates a neutral and informative tone
It undermines the supernatural themes of the poster
80
Which industry factor most affected the distribution of I, Daniel Blake?
Its Marvel branding
Its independent production and partnership with BFI and BBC Films
Its BBC scheduling
Its Disney affiliation
81
Which visual code that shows a form of empowerment for women
Hidden face
Beyoncé central
Jewels
Black dresses
82
How does the Daily Mirror use media language to reflect its tabloid format
Uses emotive headlines, sensationalist imagery, and direct address
Uses a formal register, minimal images, and long headlines
Avoids emotional language in favour of hard news
Prioritises balanced reporting with extended editorial pieces
83
What does Judith Butler mean by “gender performativity”?
Gender is biologically fixed
Gender is something we do, not something we are
Gender roles are based on genetics
Men and women have identical identities
84
How does SuperHuman reflect the ideology of public service broadcasting?
By promoting commercial products
By educating and challenging societal attitudes
By focusing on elite celebrity lifestyles
By avoiding political or controversial topics
85
What is Steve Neale’s key argument about genre?
Genres rely on repetition and difference
Genres are based on binary oppositions
Genres are fixed and unchanging
Audiences dislike genre repetition
86
What language devices does The Daily Mirror use to highlight anti-conservatism
Hyberbole
Rhetorical questions
Superlatives
Personification
87
What theory could be applied to the gender representation in the advert?
Van Zoonen’s feminist theory
Baudrillard’s hyperreality
Shirky’s end of audience theory
Jenkins’ fandom theory
88
What was a key marketing strategy for Black Panther that helped it achieve box office success?
Avoiding merchandise and tie-ins
Partnering with Black cultural influencers and hosting community screenings
Releasing the film without any trailers
Ignoring social media to focus on TV ads
89
What is a key idea in Van Zoonen’s theory?
Gender is constructed through discourse and performance
Women are under-represented in media texts
Media doesn’t influence gender roles
All media is created by women
90
The SuperHuman advert uses slow, melancholic music to reinforce sympathy for disabled individuals.
False
True
91
which of these is a repeating ideology in Formation
White oppression
Marxism
Age
Black strength

Eduqas Media Component 1 Flashcards | StudBud

Eduqas Media Component 1

91 termsStudBud Administration6 plays

Flashcards91 cardsFPractice quizPHost liveL

Questions 91

Answers

1
What is a key idea in Gilroy’s theory?
Colonialism no longer affects media
All media promotes racial equality
Western media often reflects racial hierarchies and colonial attitudes
Postcolonialism only applies to historical texts
2
What is the effect of using real-life Paralympians and disabled people in the ad instead of actors?
It reduces realism and immersion
It limits creative direction
It ensures authenticity and reinforces representation
It disconnects the audience from the message
3
Which best explains ' audience positioning'
how important the audience is to the media product
how a media product encourages the audience to repsond in a particular way
how a media product tries to appeal to an audience
how much influence the audience have over a set product
4
What feature of the poster most clearly reflects the influence of patriarchal ideology?
The tagline font style
The black and white colour scheme
The vampire bat in the top left
The muscular male figure holding a passive woman
5
What does the use of formal serif typography in The Times masthead most clearly suggest about the brand's identity?
It reinforces tradition, authority, and trustworthiness
It appeals mainly to working-class tabloid readers
It signifies a youthful, modern audience
It challenges institutional journalism
6
How does The Times' target demographic relate to its social and cultural context?
It is written for a politically disengaged mass audience
Targets an older, educated ABC1 readers concerned with politics & business
It primarily targets a young, Gen Z audience on social media
It is designed to entertain rather than inform
7
How does Riptide reflect postmodernist ideas?
By breaking the fourth wall
Through a clear chronological storyline
By using black-and-white cinematography only
Through pastiche and fragmented editing
8
What does Gauntlett suggest about media and identity?
Media has no impact on identity
Media should avoid showing diverse identities
Audiences use media to build and express identities
Identity is determined by media producers
9
How does The Times typically construct representations of political figures like Boris Johnson
Through satirical and exaggerated caricatures
Through balance, avoiding overt political bias
Through elevated language and imagery suggesting competence and leadership
Through celebratory and entertainment-focused language
10
Which theorist would best critique Jenkins fandom
Clay Shirky - Audience
Hall - Reception
bell hooks - Feminist theory
Curran and Seaton - Industry
11
How does the poster reflect 1960s gender anxieties?
By promoting equal gender roles
By showing men as weak
Through the representation of powerful and threatening women
Through the absence of any female characters
12
What gameplay mechanic reinforces player agency and links to the theme of disguise and social identity?
First-person shooting mechanics
The persona system, where Aveline shifts identity (lady, slave, assassin)
No character customisation
Open-world exploration only
13
How does Ubisoft exemplify vertical integration with this release?
They only made merchandise, not the game
They only developed the story but sold the rights
They outsourced all marketing and production
They outsourced all marketing and production
14
How did Disney ensure a global audience for Black Panther?
Subtitles only, no dubbing
International distribution via global subsidiaries & high-budget promotion
No trailer release internationally
Limited release in only US and UK
15
Which of these features is most typical of 1950s print adverts?
Interactive elements and QR codes
Minimalist layout and abstract design
Monochrome images and serious tone
Bright colours, bold fonts, and happy characters
16
Why was the choice of Aveline de Grandpré as a protagonist considered significant in terms of representation?
She was the first playable Black female protagonist in a major franchise
She was the first female lead in any video game
She was a randomly selected figure from history
She was a background character given lead status
17
Which theorist would argue: Media products formulate three readings. Oppositional , negotiated and preferred
Henry Jenkins
Levi-Strauss
Stuart Hall
Steve Neale
18
What genre conventions are subverted in the Riptide music video?
It uses convention shots of the band / artist
It follows linear narrative
Uses high budget CGI effects
Rejects typical performance elements
19
The flooded police car is reference to
Sinking as a reference of failure
Poor weather in New Orleans
Floods of police corruption
Hurricane Katrina
20
Which of the following is incorrect
Hall - Representation
bell hooks -feminist theory
Livingstone & Lunt - Regulation
Todorov - Genre
21
The woman in the image is shown with a messy appearance to reflect realism
False
True
22
How does the casting of non-professional actors support the film’s purpose?
It heightens authenticity and supports the film’s social realist aesthetic
It creates confusion for the audience
It undermines realism
It ensures box office success
23
Which of these is not an element of Livingstone and Lunt's regulation theory
Citizen vs. Consumer
Changing Digital Landscape
Power of Media Institutions
Cost Of Regulation
24
Which theory best applies to the binary oppositions present in the poster?
Baudrillard’s postmodernism
Barthes’ semiotics
Levi-Strauss’ structuralism
Todorov’s narrative theory
25
What does the bold red masthead connote
ReachPLC ownership
political ideology and brand identity
Dangerous news coverage
Dedication towards nationalism
26
How does The Times' coverage of major events (e.g., royal funerals, general elections) reflect national identity?
By rejecting all traditional British values
By focusing solely on international news
By mocking cultural traditions
Using symbolic language and patriotic imagery to unite British heritage
27
What is the target audience for the Daily Mirror
Middle class entrepreneurs
C1-C2 working class
Leftist readers under 25
Teachers , intellectual and culturally curious individuals
28
Which theory best explains the unsettling and disjointed nature of Riptide?
Barthes’ enigma codes
Todorov’s narrative theory
Baudrillard’s hyperreality
Hall’s reception theory
29
what might ownership of The Times by News UK suggest about media diversity?
That The Times offers radical left-wing commentary
That media is a space for open democratic debate
That ownership can limit diversity, prioritizing profit over pluralism
That News UK supports plurality of views
30
Which theory best explains how the audience might decode the representations in SuperHuman differently?
Barthes’ enigma codes
Bandura’s effects theory
Hall’s reception theory
Levi-Strauss’ binary opposites
31
Hall argued representation involves
Censorship and regulation of content
Verbatim reproduction of facts
Passive copying of reality
The use of signs to create meaning
32
How does Stuart Hall’s Reception Theory apply to Woman’s Hour
All audiences accept the dominant reading of feminism
Some listeners may negotiate or oppose feminist messages
The show uses hyperreality to confuse meanings
Only older women engage with the show
33
What did the interview with Zara Mohammed (Muslim Council of Britain) highlight about representation in Woman’s Hour?
It showed that the show avoids political topics
It reinforced traditional stereotypes
It opened discussions about Muslim women’s leadership and media visibility
It focused only on fashion and beauty
34
What editing technique is used to fix meaning to sequences of images
Montage editing
Surreal editing
Sporadic editing
Linear Editing
35
Why is Assassin’s Creed III: Liberation a good example of convergence culture?
It avoids all other media platforms
It banned user-generated content
It was re-released across multiple platforms, linking narrative & gameplay
It was only released on PS Vita and never adapted
36
Which marketing strategy was used to link Liberation to the wider Assassin’s Creed brand?
It was advertised as a separate standalone game with no ties
It was promoted through merchandise only
It was released without branding to appeal to indie gamers
Cross-promotion with Assassin’s Creed III on console
37
Which theorist argues that gender is a performance guided by media discourse
hooks
Gilroy
Butler
Gerbner
38
How does the poster reflect Hammer Studios' approach to genre in the 1960s?
It blends horror, erotic & supernatural themes to exploit audience needs
It imitates American teen cinema of the 1950s
It mirrors documentary realism
It avoids horror tropes to target a mainstream audience
39
How does the representation of the female vampire challenge 1960s gender norms?
She supports the male character with a passive stance
Her costume is modest and conservative
She is shown reading a book
She appears active, aggressive, and in control
40
Why might Hall’s reception theory be useful when analysing audience responses to this poster?
It explains the financial profit of horror films
It describes the film’s production methods
It helps explore how audiences accept/reject gender stereotypes encoded
It analyses editing techniques
41
Shots include Beyoncé wearing Antubellum clothes ( traditionally worn by slave owners) for what purpose
‘Reclamation’
To show her wealth
To mock
She bought a former plantation site
42
How does Woman’s Hour reflect changing audience expectations in the digital age?
It expands its platform through podcasting and digital engagement
It avoids controversial topics
It focuses only on live broadcasting
It limits itself to a traditional 1940s audience
43
How does Black Panther’s marketing campaign reflect the film’s themes?
By avoiding any mention of the director or cast
By ignoring the cultural background of the characters
By focusing solely on traditional superhero action scenes
By highlighting cultural pride, heritage, empowerment in trailers &posters
44
How does the Tide advert reflect the context of post-war America?
By encouraging women to take political roles
By reinforcing domestic ideals and consumerism
By promoting rationing and austerity
By focusing on consumer choice and women’s independence
45
Which term best describes Black Panther as a product owned and marketed by Disney, Marvel & other synergetic companies?
Conglomerate synergy
Independent film
Guerrilla marketing
Crowdfunded content
46
Woman’s Hour launched in 1946. What was its original purpose?
To provide women with cooking tips and fashion advice
To entertain soldiers returning from war
A dedicated space for women’s voices in a male-dominated landscape
To promote domestic products to a female audience
47
Why was the 2022 episode featuring domestic abuse survivor stories significant in terms of the BBC’s remit?
It focused on celebrity culture
It was sponsored by a domestic violence charity
It included fictional drama elements
Fulfilled the duty to educate & raise awareness on under-represented issues
48
Which of Barthes' codes is most relevant to understanding the connotations of the Tide advert?
Action code
Semantic code
Enigma code
Cultural code
49
bell hooks referred to Beyoncé as a terrorist for what reason
Having a child whislt unmarried
Abusing her staff
Promoting unhealthy eating
Sexualising herself for financial incentives
50
What visual code is used to represent the ideal 1950s housewife in the advert?
Apron, tidy hair, and big smile
Sunglasses and beachwear
Business suit and briefcase
Nurse’s uniform
51
Which marketing technique did the distributors use to reflect the film’s social message in a direct and public way?
Celebrity influencer campaign on TikTok
Projecting quotes from the film onto buildings ie. the Houses of Parliament
Merchandise and product tie-ins
Pop-up cinemas in shopping malls
52
What makes Woman’s Hour a good example of a Public Service Broadcaster (PSB) product
It provides education,information & representation to underserved audiences
It focuses on profit-driven content
It is aimed solely at under-25s
It is funded through advertising
53
How does the soundtrack contribute to the film’s cultural representation?
It avoids music entirely
incorporates hip-hop&traditional African music, blending past and present
It features only classical orchestral music
It uses generic electronic beats with no cultural significance
54
Which media theory helps us understand how SuperHuman constructs a new narrative about disability?
Curran and Seaton’s ownership theory
Mulvey’s Male Gaze theory
Todorov’s narrative theory
Gauntlett’s theory of identity
55
Which of the following best describes Barthes’ concept of a “myth”?
A literal meaning of a word
A story arc involving a hero’s journey
A genre convention repeated across films
A connotation so widely accepted it becomes naturalised
56
Hesmondhalgh argues media industries aim to:
Minimise risk and maximise profit
Support niche audiences only
Promote diversity and experimentation
Maximise risk and reduce profit
57
What is meant by “binary opposition” in Lévi-Strauss’s theory?
Two conflicting concepts that structure meaning
A contrast between two characters’ dialogue
A technical editing technique
A camera angle that opposes mise-en-scène
58
Ubisoft’s use of cross-platform (re-releasing Liberation on PS3, Xbox 360, & PC) demonstrates horizontal integration
False
True
59
Which of the following describes the narrative structure of the Riptide video?
Disjointed and non-linear
Cyclical with a clear resolution
Equilibrium → Disruption → Resolution
Linear and character-driven
60
According to Curran and Seaton, media industries are dominated by
State-owned broadcasters only
Diverse ownership promoting creativity
Audience-controlled platforms
Concentrated ownership limiting choice
61
What is the dominant editing style used in SuperHuman to convey energy and empowerment
Slow motion with dissolve transitions
Long takes with naturalistic lighting
Fast-paced montage editing synced with diegetic music
Fast-paced montage editing synced with diegetic music
62
Which of the following best reflects bell hooks’ view?
Race, class and gender are not connected
Feminism is only relevant to women
Feminism is a dated concept in modern media
Feminism is a struggle to end patriarchal oppression
63
How is Katie represented in terms of intersectionality?
As a single mother experiencing both gendered and class oppression
As a wealthy politician
As a romantic interest
As a middle-class heroine
64
What is a “hyperreality” according to Baudrillard?
A genre of video games
A heightened sense of realism in documentaries
A marketing strategy used in celebrity culture
A simulation that becomes more real than reality
65
Considering Curran and Seaton's theory, what does the Mirror's ownership suggest about its content
Concentrated ownership may limit ideological diversity
Diverse ownership leads to a variety of perspectives
Independent ownership ensures unbiased reporting
Ownership has no impact on content
66
How did Marvel use vertical integration in the production and distribution of Black Panther
They only controlled the comic book division
They outsourced every part of production to other companies
Marvel made, marketed & distributed the film through Disney
They had no control over the film’s release
67
What industry factor most directly affects the way Woman’s Hour is produced and distributed
Sponsorship and influencer marketing
Private ownership and global mergers
BBC’s license fee and PSB remit
Commercial radio competition
68
Which of the following shots most clearly subverts traditional representations of disability?
A medium shot of an athlete on the podium
A wide shot of a female drummer with no arms playing drums with her feet
A close-up of a prosthetic limb being adjusted
A two-shot of a doctor and patient in a hospital
69
How is the audience addressed in the Tide
Through third-person narration
Formally, through complex language
Through statistics and scientific jargon
Through direct address and exclamatory language
70
Riptide follows a clear linear narrative
False
True
71
According to Hall’s reception theory, how might a right-wing audience respond to the film?
Passive reading – they accept all media messages
Dominant reading – they support Daniel’s struggle
Preferred reading – they admire the government system
Negotiated/oppositional reading – may view him as exploiting welfare system
72
How did the marketing strategy appeal to politically engaged audiences?
It stayed neutral on political issues
It partnered with the Conservative Party
It directly criticised the welfare system and engaged in social activism
It used sci-fi tropes to disguise the message
73
According to Todorov, what is the correct order of narrative structure?
Equilibrium → Disruption → Recognition → Repair → New Equilibrium
Setup → Confrontation → Resolution
Conflict → Resolution → Equilibrium → Disruption → New Equilibrium
Orientation → Climax → Complication → Resolution
74
What does the female vampire’s positioning suggest about her?
She is a minor background character
She has agency and power
She is passive and helpless
She is unrelated to the action
75
Newspapers have no obligation to be politically impartial
False
True
76
How is Johnson represented through the use of Visual codes
Elitist, deceitful and out of touch
Dictatorial and cruel
Relatable and honourable
Useless and incompetent
77
What platform did Disney use for Black Panther's post-cinematic release, demonstrating horizontal integration?
Disney+
Netflix
HBO Max
Apple TV
78
The film’s marketing campaign was characterised by grassroots activism & realism rather than commercial techniques.
True
False
79
How does the use of serif font in the title ‘Kiss of the Vampire’ contribute to genre signification?
It evokes Gothic horror conventions with ornate, historical style
It connotes modernity and science fiction
It creates a neutral and informative tone
It undermines the supernatural themes of the poster
80
Which industry factor most affected the distribution of I, Daniel Blake?
Its Marvel branding
Its independent production and partnership with BFI and BBC Films
Its BBC scheduling
Its Disney affiliation
81
Which visual code that shows a form of empowerment for women
Hidden face
Beyoncé central
Jewels
Black dresses
82
How does the Daily Mirror use media language to reflect its tabloid format
Uses emotive headlines, sensationalist imagery, and direct address
Uses a formal register, minimal images, and long headlines
Avoids emotional language in favour of hard news
Prioritises balanced reporting with extended editorial pieces
83
What does Judith Butler mean by “gender performativity”?
Gender is biologically fixed
Gender is something we do, not something we are
Gender roles are based on genetics
Men and women have identical identities
84
How does SuperHuman reflect the ideology of public service broadcasting?
By promoting commercial products
By educating and challenging societal attitudes
By focusing on elite celebrity lifestyles
By avoiding political or controversial topics
85
What is Steve Neale’s key argument about genre?
Genres rely on repetition and difference
Genres are based on binary oppositions
Genres are fixed and unchanging
Audiences dislike genre repetition
86
What language devices does The Daily Mirror use to highlight anti-conservatism
Hyberbole
Rhetorical questions
Superlatives
Personification
87
What theory could be applied to the gender representation in the advert?
Van Zoonen’s feminist theory
Baudrillard’s hyperreality
Shirky’s end of audience theory
Jenkins’ fandom theory
88
What was a key marketing strategy for Black Panther that helped it achieve box office success?
Avoiding merchandise and tie-ins
Partnering with Black cultural influencers and hosting community screenings
Releasing the film without any trailers
Ignoring social media to focus on TV ads
89
What is a key idea in Van Zoonen’s theory?
Gender is constructed through discourse and performance
Women are under-represented in media texts
Media doesn’t influence gender roles
All media is created by women
90
The SuperHuman advert uses slow, melancholic music to reinforce sympathy for disabled individuals.
False
True
91
which of these is a repeating ideology in Formation
White oppression
Marxism
Age
Black strength