Promotional Concepts and Strategies Ch. 17

Businesses spend more money promoting to consumers than to other businesses.

an item such as a coupon or factory pack that is free to consumers as a condition of purchase

a story sent to the media which is written by and about a company or organization.

positive communication about a business

A promotional___is a carefully planned combo of techniques to persuade customers to purchase.

short-term activities designed to increase consumer purchases by offering by a buying incentive

employee within a business whose job is to present the customer's perspective

____selling is the only type of promotion that involves communicating w/customers thru contact.

news presentations that create an impressions about a business.

Sales promotion activities that are targeted for mnfctrs., whlslrs,and retailers are ____prmtn

money a manufacturer pays a retail chain to place a product on store shelves

An impression that defines the public's view of a business.

featuring a specific product on TV shows or in the movies

a folder that includes a variety of media-ready information about a company

Employrs foster comm. relations by releasing workers from responsibility to charity efforts

A company's news release should have a variety of theme so that the public doesn't become bored

In Nov., some stores offer free turkeys to who spend $200. This is an ex. of loyalty programs

____is the type of promotion that allows business to choose variety of media to present mssge.

A sales___is an award given to managers and employees who meet sales quota for product line

An advantage of publicity is that its costs are lower than other forms of promotion