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Chapter 4_ BUS 414 W Flashcards | StudBud
Chapter 4_ BUS 414 W
1 / 9
In the context of marketing communications, physical characteristics refer to:
A
the amount of knowledge required to comprehend a message.
B
each figure can be separated into the focal point and the background.
C
a message is internally consistent and fits surrounding information.
D
tangible elements, or the parts of a message that can be sensed.
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