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Marketing Concepts Review Flashcards | StudBud

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The success of negative driven products relies on consumers ________________.

It is rare for a completely new product to enter markets and be successful.

Marketing Concepts Review

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Questions 10

Answers

1
It is rare for a completely new product to enter markets and be successful.
TRUE
FALSE
2
The success of negative driven products relies on consumers ________________.
Loyalty to positive driven substitute products
Negative views on products they replace
Fears of the consequences of now owning them
Ability to absorb risks associated with them
3
Market segmentation involves which of the following?
Segmenting the generic markets into target markets
Identifying generic markets
A and C
Collecting information to carry out market activities
4
The marketing mix includes place, price, positioning, and promotion?
TRUE
FALSE
5
Mass Markets are a homogeneous group of consumers to which producers wish to appeal.
FALSE
TRUE
6
Which of the following is NOT an example of demographic segmentation?
Segmentation by ethnicity
Segmentation by occupation
Segmentation by income
Segmentation by location
7
Why are the "7 Pillars of Marketing" important to marketing strategies?
Helps companies focus on specific consumers
Help overcome separations/discrepancies between producers and consumers
First step to effective market segmentation
Are need-satisfying offerings from companies
8
What is NOT a type of pricing?
Distributing pricing
Value-in-use pricing
Prestige pricing
Bait pricing
9
Marketers use MSAs for which of the following reasons?
Distributing promotions to the right producers
Advertising products
Targeting consumers and launching promotional campaigns
None of the above
10
Marketers look at disposable income and discretionary income when marketing to consumers.
TRUE
FALSE