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Exam 2 Bonus Review Flashcards | StudBud

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Exam 2 Bonus Review

14 terms·StudBud Administration·1 play

Test your knowledge on marketing concepts and international trade practices

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Questions 14

Answers

1
Maslow's top need at the top of the pyramid is?
Social
Safety
Self-actualization
Ego
2
Licensing involves?
Royalty or fee
Indirect directing
Direct exporting
Foreign assembly
3
European Union is a trade group
True
False
4
Malia's book search is an example of?
Internal search
External search
Problem recognition
Purchase task
5
Situational influences include mood and?
Marketing mix
Consumer decision process
Cross-cultural influences
Time perspective
6
B2B stands for business to business
True
False
7
Which step is Eli in?
Problem recognition
Information search
Post purchase evaluation
Final purchase decision
8
Cultural diversity includes?
Customs
Language
Values
Religion
9
Aspiration group is a group you?
Dislike
Wish to join
Already belong
Avoid
10
Post-purchase anxiety is called?
Cognitive dissonance
Dissociative state
Selective comprehension
Temporal state
11
Protectionism involves?
Licensing
Sanctionalism
Direct exporting
Tariffs
12
Samantha's decision-making process is?
Routinized response
Extended decision making
Perceptual scanning
Evaluation of alternatives
13
Opinion leaders exert what type of influence?
Minimal
None
Indirect
Direct
14
Tariff is a tax on imports
True
False