define the target market

a certain group of consumers where a product is aimed

the management of a product mix from the perspective of the distributer vs retailer

vendor responds to market change

what are the facets of branding?

visual, emotional, functional, social

Data and analytics, customer relationship management, social, and personalization are part of?

the nature and scope of marketing info management

cold-calling, B2B, email marketing and referrals are all a part of what?

methods of prospecting for new customers

the rivalry between companies selling similar products

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Examine concepts and information used in marketing and branding

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A quiz for the #marketing #exam on section 4.0 of #economics

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Questions 11

Answers

1
Why do we use information analysis techniques?
cut costs
increase revenue
all the above
to forecast future sales
2
which one of these is one of the seven functions of marketing
email marketing
target market
selling
cold-calling
3
define the target market
the market that makes the most money
the highest goals of the company
the area where a company wants to sell
a certain group of consumers where a product is aimed
4
What are the systems used in gathering marketing information?
ask your parents
surveys
guess
make the data up
5
the management of a product mix from the perspective of the distributer vs retailer
geographics and demographics
vendor responds to market change
explaining the shipping process
customer relationships
6
what is the nature of the evolution of a brand?
product lifecycle
the wash lifecycle
adulting
it makes money
7
what are the facets of branding?
promotion, cost, looks, POS system
visual, emotional, functional, social
wholesale, retail, agent, e-commerce
shipping, receiving, inventory, supply chain
8
Data and analytics, customer relationship management, social, and personalization are part of?
gathering marketing information
management of product mix
the nature and scope of marketing info management
analysis techniques
9
cold-calling, B2B, email marketing and referrals are all a part of what?
the facets of branding
marketing
product branding
methods of prospecting for new customers
10
define competition
a contest involving people
an event in cheerleading
the rivalry between companies selling similar products
what looks cooler
11
which of the following is a use of positioning to support product branding?
positioning
interpersonal skills
features and benefits
strategies

Examine concepts and information used in marketing and branding Flashcards | StudBud