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EIS Revision 1 Flashcards | StudBud
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EIS Revision 1
EIS Revision 1
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#special events Test on Special Event Typology
Flashcards
17 cards
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Practice quiz
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Host live
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Questions
17
Answers
1
The Lord Mayors Show in London is the largest parade of its kind in the world.
False
True
2
The need for ________ refers to an individual's desire to fulfill his or her potential.
Physiological well-being
Self-actualization
Safety and security
Egoistic fulfillment
3
The abbreviation “MICE” stands for Meetings, ____________, Conventions, and Exhibitions.
Internship
Incentives
International Events
Internal Events
4
The scale of event impacts is positively related to the size of the event.
False
True
5
Which of the following events can provide the highest level of customer involvement?
Common Wealth Games
Royal Ascot
Greater Manchester Marathon
6
The most popular form of arts festival is ...?
Fine Arts Festival
Literature Festival
Music Festival
Drama Festival
7
which event in the following is NOT a hallmark event?
Mardi Gras
Shanghai Expo
Rio Carnival
Oktoberfest
8
Which of the following is a Mega event?
FIFA
Australian Rules Football Grand Final
World Athletics Championships
The British Grand Prix
9
_________ positioning focuses on the brand’s exclusivity.
Umbrella
Premier
Key Attributes
Re-
10
which event is targeted mainly at local audiences?
Major Events
Mega Events
Hallmark Events
Community Events
11
________ is defined as an index of 3 quantifiable variables: income, education and occupation.
Demographics
Social class
Psychographics
Personality traits
12
Maslow's hierarchy of needs suggests protection, order, and stability are examples of ________.
Self-actualization needs
Social needs
Safety and security needs
Egoistic needs
13
Most marketers prefer to target consumer segments that are relatively ________.
Small
Stable in terms of consumption patterns
Unpredictable
Inaccessible
14
Egoistic needs can take either inward or outward orientation. The outward one reflects need for
Reputation
Personal satisfaction with a job well done
Self-acceptance
Independence
15
Which sector contributes the most to UK economy?
Sport Events
Festival & Cultural Events
Conference & Meetings
Exhibitions & Trade Fairs
16
According to Maslow, ________ are the first and most basic level of human needs.
Safety and security needs
Physiological needs
Self-actualization needs
Egoistic needs
17
Over time, _________ events can become synonymous with the name of the host destination.
Community
Mega
Major
Hallmark
