Moodle Study: Big Quiz 3 Review Fall 2024_MC2000

The electronic era really took off with the arrival of

_____________ occurs when two people are face to face.

AM radio waves produce less static and more clarity.

PR is a tool used by ____________.

The Public Relations Society of America (PRSA)

In the Pentagon Papers case, the Supreme Court said media have almost complete immunity from pre-publication restraint

The Titanic's sinking led to the Radio Act (1912) and required all radio stations to be licensed/assigned call letters?

One difficult battle rock 'n' roll faced was the perception among parents that the music caused juvenile delinquency

Speech creating "a clear and  present danger" is not protected under the First Amendment.

The Courts ruled artists can't appropriate another songwriter's

Emotive speech is protected by the First Amendment. Pick an example of emotive speech:

The _______ was the first type of protomodern book, which consisted of sheets of parchment sewn together along one edge

In a cutline, the first sentence tells us what we see. The other sentence(s) tell us ______________.

Advertising dates back to Colonial America with an emphasis on

________________ can be used to intentionally mislead audiences for political or financial gain?

What is advertising? (More than 1 answer)

An informational story given to the news media in hopes it will be passed on to the audience is a __________.

Name for magazine journalists in the 1900s who wrote about social, political and economic problems leading to reforms.

We at LSU love Mike the Tiger mascot. The news value that most closely relates to this is ____________.

The unique selling proposition recognizes a product's benefit, says it repeatedly as if the competition doesn’t have it

The first general-interest magazine in the U.S. originated in 1821 and is still in circulation.

Chinese innovators developed ______, which involved hand-carving characters and illustrations into wood

What is an example of convergence?

An advertisement is a _______________.

With the telephone, the speed of communication surpassed the speed of transportation for the first time

Technology is not required for mass communication

The Supreme Court has stated that only spoken or written speech can be protected.

Inventor ______ developed a way of sending electrical impulses from a transmitter through a cable to a reception device.

Most advertisers today are promoting

Illustrations and improvements in printing paved the way for ___________________

Emile Berliner's flat disc is the inspiration for the Grammy award?

Which Black journalist wrote about the horrors of lynching in the South, leading to anti-lynching legislation?

Streaming music is the industry's best means for controlling the music it sells today.

The advent of ____________  in the 1940s paved the way for digital recording, mixing tracks, and home dubbing.

An advertisement is ____________

A football game, the war in Ukraine, and the presidential debates. These stories display what primary news value?

Nationwide love and peace experienced in the 1960s & 1970s were the major influences on changes in advertising

Advertising is ___________

Who was the most photographed person of the 19th century for his work as an abolitionist, social reformer and statesman?

Who was credited with making the first voice broadcast?

Why did magazines develop slowly?

Criticism of public officials and public officials is not covered by the First Amendment, so it is illegal.

A _________ is a name, symbol or feature that identifies one seller's good or service as distinct

Which book did our guest Mark Grant refer to when he stressed the importance of being willing to try something new?

PR is dialogic and advertising is non-dialogic

Which is NOT a factor that radio formats usually consider when targeting special audiences?

How much of the global advertising market does the U.S. spend?

Advertising has always been a creative form of mass communication.

The ____ file format enabled sound—including music—to be compressed into small, manageable digital files.

Electricity is required for mass communication.

In the early 1500s before the printing press, books were so inexpensive the lower classes could buy & read them.

PEZ candy appearing in "Ant Man" is an example of ____________.

Which music genre dominates the U.S. market in popularity?

Which tense is best for the first sentence of cutline?

There's no clinical formula for newsworthiness because there are always subjective elements for consumers & reporters.

Why do we have advertising?

In the mid-1860s, James Maxwell theorized that _____ waves existed.

_______ is what PR practitioners call a group with which an organization relates.

The first advertisements were _______.

What was a journalism trend in the late 1800s that emphasized dramatic human-interest stories, crime & large headlines?

Who was the leading TV advertiser in 2023?

_________ is a noncommercial radio network established in 1970 to provide an alternative to commercial broadcasting.

Which is NOT a factor TV took away from radio?

Advertising contributes to prosperity by

Advertising aims to win good will and PR aims to win sales

_______________ occurs with an audience of more than one person, and everyone is within earshot.

What was the penny press known for?

An unhindered form for free inquiry and free expression is ___________________

What was the top music genre outside of the U.S. for 2023?

The word "magazine" comes from the French word magasin, which means ______________.

News: truth and questions, which form a comprehensive account of the day’s events in a context that gives them meaning.

One news story pushes another one out of the way and dominates the news. What is this called?

Unlike Edison's phonograph, Emile Berliner's gramophone played flat discs.

_________________ is when I communication with myself in my own head.

Steven Spielberg used Reese's Pieces in the movie "E.T." This is called

The fall of the middle class was one result of the printing press.

In the entrepreneurial stage of sound recording, who developed the first phonograph?

What is considered the best ad campaign of the 20th century focused on what product?

Radio and TV far outpace the internet in advertising spending in 2023

A primary advertising goal of the 1970s was to appeal to

Consumers trust _________ more than any other form of advertising.

Front organizations that are usually cash rich but have few people and masquerade as grassroots groups:

The advent of illustrations in magazines & improvements in processing for photography paved the way for photojournalism.

In a good photograph and work of art, where should the eye go to first?

Subjects in photos or videos should be facing inside the frame or "walking" into the frame for the best photo.