marketing quiz

simplifying language is a good way to make writing more easy to understand

target market: main customer base

Pay attention to the customer’s words, emotions, and body language

The Price-Conscious Customer: Buyer Motivation: best deal, save money.

Parts of a Business Plan include

Problem-Solving: working to fix the customer’s problem

technical writing should be

Showing understanding for the customer’s situation & being willing to help

The Busy Customer: Buyer Motivation: They are in a rush and want to get what they need quickly andefficiently

Clear Communication is not Speaking simply and clearly

its important to get feedback on your writing

Budget: how company will measure marketing success

The Skeptical Customer: Buyer Motivation: require a lot of reassurance and proof.

friendly language, even when the customer is mean

Timeliness

which is a way to make technical terms easier to understand

why is translating technical writing important?

Buyer Motivation: do a lot of research before buying

Relate complex concepts to familiar ideas

tailoring solutions, making them feel important

Provide practical examples to demonstrate concepts

Provide clear definitions for technical jargon

Checking back with customers

you shouldn't consider readers knowledge when writing technical documents

The Impulse Buyer: Buyer Motivation: relationship with the brand

Patience

Use diagrams, charts, and images to illustrate points

Professionalism: a courteous, respectful, and helpful attitude

The Emotionally Driven Customer: Buyer Motivation: They are trying something new

reader should be able to understand easily