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Event Management Midterm
What does SMART stand for?
What is a trade show?
Event Management Midterm
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Answers
1
What is a trade show?
A large public show or exhibit
An organized occasion such as a meeting, convention, exhibition... etc.
An exhibition of products/services held for members of a common industry
An event where the #1 activity of the participants is educational/business
2
What does SMART stand for?
Speed, Measureless, Aloof, Remote, Total
Specific, Measurable, Achievable, Relevant, Time-Related
3
What is MEEC?
Management, Exposition, Evaluation, Corporation
Meeting, Experiential, Event, Convention
Meeting, Exposition, Event, Convention
Multilevel, Early-Bird, Event, Concurrent
4
Does music performance require a license or permit?
Permit
License
5
Can grants be for any event?
Yes, grants are needed for most events due to high prices
No, you must do community outreach, education, or social science events
6
What phase involves identifying vendors and implementing procedures?
Research
Design
Planning
Coordination
7
What phase involves pinpointing needs, wants, desires, and expectations?
Evaluation
Planning
Research
Coordinating
8
What is a yearly periodic program of cultural events or entertainment?
Fairs/Festivals
Social Life Cycle
Hallmark
Exposition
9
What is a method of determining the expectations for a particular meeting or event called?
Event Analysis
Wants Analysis
Needs Analysis
Expectations Analysis
10
A meeting is small group sessions, panels, workshops, or presentations, offered concurrently within an event.
True
False
11
What phase includes viewing goals and the social, economic, and environmental aspects of the event?
Research
Design
Coordination
Evaluation
12
How many touchpoints a customer has with the product before their decision is called the attendee journey
True
False
13
Does selling alcohol need a license or a permit?
License
Permit
14
What is the first step to preparing for a special event?
Involve government agencies
Liability Insurance
Involve health department
Secure a venue
15
What type of seating arrangement is this?
Boardroom
Theatre
T Shaped
Classroom
16
What is it called when traffic employees assist attendees leaving, a debriefing of staff, and collect surveys?
Breakdown
Breakout
Break-Event
Break-Even
17
What is an event?
A moment in time celebrated with ceremony and ritual to getspecific outcome
Things made or constructed by human beings
An organized occasion such as a meeting, convention, exhibition... etc.
an event, performance, or activity designed to entertain others
18
Break-even is experiencing a loss
False
True
19
What is an event designed to raise awareness and donations for an organization's mission?
Fundraising
Civic
Retail
Hallmark
20
______ Refers to separate programming into specific genres
Tracks
Levels
21
What phase involves brainstorming?
Planning
Coordination
Research
Design
22
What is a tent that has a strong roof and can hang lighting structures?
Frame Tent
Pole Tent
Clear Span
23
Program content, prestige, personal aims, location, and free time activities all sell _______?
Marketing Tools
Meetings
Booths
Exhibits
24
Is it more expensive or less expensive to rent rooms and event spaces in the off-season?
More expensive, they would have to hire more staff
Less expensive, more availability
25
What is the number of daily flights and quantity of seats?
BEO
Gantt Chart
Attrition
Air Lift
26
What position would do account management, pipe and drape, entry areas, and setup and dismantling of booths?
General Services Contractor
General Exhibiting Contractor
Services Manager
Exhibiting Manager
27
Concession sales, grants, ticket sales, sponsorships, and merch sales are all typical _____ income categories?
Production
Exhibit
Service
Event
28
Fun Fact: The 1984 Olympics couldn't be closed for ____ years:
7
4
8
3
29
Standard, island, and multi-level booths are the most common
True
False
30
Are we ready for this test?
No
Yes
31
What is a legally chartered enterprise that conducts business?
Corporation
Association
Government
32
A public corporation is one that sells stock and has a board of directors
True
False
33
What type of sponsorship includes the sponsors name being listed in the exhibit hall?
Ads in the Show Directory
General
Special Event
Ads in the Show Daily
34
What is a tent that has one center pole for support?
Clear Span
Pole Tent
Frame Tent
35
What is a profession involving assembly of celebration, education, marketing, and reunion?
Sales/Services
Event Leadership
Exhibition Manager
Special Events Professional
36
What is a group of people organized for certain common purposes?
Government
Corporation
Association
37
What is a document outlining F&B quantities, timing, and logistical specifics?
B2B
BEO
BCB
38
What is the flat rate venue price?
Wet Hire
Hire Fee
Dry Hire
Day Delegate Rate
39
What is a quick and easy tent to set up on grass?
Pole Tent
Clear Span
Frame Tent
40
Most convention centers are owned by government entities?
True
False
41
Hotels, convention centers, and cruise ships uncommon places to have an event?
False
True
42
Is the history of the event important for sponsorships?
No, sponsors care more about projections than the historical facts
Yes, it tells sponsors what to expect
43
What type of seating arrangement is this?
Hollow Square
Classroom
Horseshoe
Boardroom
44
Return on Investment (rental, contractor services, travel, photography, promotion, training... etc) is important
False
True
45
What is the payment of damages to the hotel when an organizer doesn't meet the room block expectations?
Attrition
Pert
OSC
Drayage
46
What is SMERF?
Sponsorship, Materials, Exhibitor, Room, Food
Social, Military, Educational, Religious, Fraternal
Social, Military, Exhibitor, Religious, Fraternal
Social, Materials, Educational, Room, Food
47
What type of seating arrangement is this?
Theatre
Classroom
Herringbone
Banquet
48
What is a gathering of individuals to discuss a certain topic or participate in activities related to a shared interest?
Event
Meeting
Exposition
Convention
49
Expenses incurred regardless of the number of attendees?
Fixed Costs
Indirect Costs
Variable Costs
50
Corporations, associations, and the government are the least significant entities that have MEEC gatherings
False
True
51
Stockholder, board, training, sales, and incentive trips are all ________?
Corporation Meetings
Association Meetings
Government Meetings
52
What is the complete meeting package?
Wet Hire
Hire Fee
Min. Spend
Dry Hire
53
What type of seating arrangement is this?
Herringbone
Hollow Square
U-Shaped
Classroom
54
Who would be holding a meeting for this purpose? Training, team-building, incentives.
Government
Associations
Corporations
55
What type of seating arrangement is this?
Banquet
Boardroom
Herringbone
Classroom
56
Person responsible for researching, designing, planning, coordinating and evaluating event is an event manager?
True
False
57
What is drayage?
Short distance transport and logistics
Long distance transport and logistics
58
Who can typically hold more people?
Traditional convention centers
Traditional hotel
59
What is entertainment?
Events bring people together for a positive mutual purpose
A term derived from the Latin term E-venire
Things made or constructed by human beings
An event, performance, or activity designed to entertain others
60
Expenses that vary based on the number of attendees
Indirect Costs
Variable Costs
61
Expenses of the organization not directly related to the meeting is indirect costs?
False
True
62
What type of seating arrangement is this?
Classroom
Auditorium
Herringbone
Theatre
63
_______ Refer to the skill level the program is designed for
Tracks
Levels
64
Does occupancy require a license or a permit?
Permit
License
65
What phase involves timing, space, tempo?
Coordination
Evaluation
Planning
Design
66
Does a private corporation sell their stock on the open market?
False
True
67
A special event is a unique moment in time celebrated with ceremony and ritual to achieve specific outcomes?
False
True
68
Event organizers try to sell the usual to the media?
True
False
69
What is the position that provides a product or service for an exhibitor during the actual show/conference?
Exhibiting Manager
General Services Contractor
Services Manager
General Exhibiting Contractor
70
What is the limit on what public organizations can spend on lodging and meals?
DMO
Air Lift
DMC
Per Diem
71
Is this the right order? Research, planning, design, coordination, evaluation?
False
True
72
I said.... ARE WE READY FOR THIS TEST??????
YES
No
73
Who would be holding a meeting for this purpose? Educational and training.
Corporations
Government
Associations
74
Who would be holding a meeting for this purpose? Educational, networking, trade-show components.
Corporations
Associations
Government
75
Are space and destination the two most important choices for convention centers?
False
True
76
What type of seating arrangement is this?
T-Shaped
Herringbone
Classroom
Theatre
77
Newer ships are less expensive (free marketing)?
True
False
78
What type of seating arrangement is this?
Classroom
Hollow Square
Herringbone
Theatre
79
What is an event made by a nonprofit organization that is open to the public and does not have a fundraising component?
Civic
Hallmark
Fairs/Festivals
Social Life Cycle
