Exam 1 Review

Question 1

How many steps are in the strategic marketing planning process

Accepted Answer

5

Question 2

How can you use the elevator concept in your strategy development?

Accepted Answer

Understand where the consumer is in terms of relationship with the brand

Question 3

Traditional CRM focuses on

Accepted Answer

Sales

Question 4

An example of marketing through sports is

Accepted Answer

Coca-Cola sponsoring the Olympics

Question 5

Traditional CRM is customer driven

Accepted Answer

False

Question 6

All of the following have an impact on marketing strategies, except

Accepted Answer

All of these impact marketing strategies

Question 7

A BCG Matrix may be helpful during which step in the marketing planning process?

Accepted Answer

Creating the goals and objectives

Question 8

Social CRM focuses on

Accepted Answer

Collaborative experiences

Question 9

What does marketing myopia mean?

Accepted Answer

Shortsighted in marketing

Question 10

Data strategy does not impact marketing effectiveness

Accepted Answer

False

Question 11

CRM enables marketings to use passion and precision marketing

Accepted Answer

True

Question 12

Marketing campaign's should use the 4P's to move consumers up the escalator.

Accepted Answer

True

Question 13

The core purpose of sport marketing is to

Accepted Answer

Meet the needs and wants of consumers

Question 14

Coca-cola deciding to cutout the middle man in their distribution strategy falls under which marketing mix P?

Accepted Answer

Place

Question 15

The escalator concepts breaks down into which overarching goal(s)

Accepted Answer

All of these

Questions 15