stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Chapter 5 Review Flashcards | StudBud
Explore
/
Chapter 5 Review
Chapter 5 Review
10 terms
·
StudBud Administration
#its lit
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
What is security data?
data that is secured
information you collect from a secure area
market concepts
information already collected for another purpose
2
a procedure designed to identify solutions to a specific marketing problem is...
problem solving 101
using common sense
market research
marketing information
3
define test markets
corn starch
coolmath-games.com
simulation of our economy
experiments that are not possible in actual markets
4
What is the name of the first section in chapter 5?
the understanding of information
Market information
Marketing needs
Understanding the need for market information
5
name 1 of the 3 of the external information sources
rice gum diss track
business publications
performance information
6
What is a discretionary purchase?
do you know de wae?
money spent by consumers on non-essential items
unwise spending
money spent on essential items
7
what is the title of section 2 of this chapter?
finding and managing marketing information
collecting primary data
the super awesome radical 5th chapter of the book
using marketing research
8
name 1 of the 4 sources where businesses find internal market information
External information
Government reports
Internal information
The inter webs
9
why is it important for company's to use market information
to satasfy the costumer
#dabonthehaters #team10
because they want to
to improve sales
10
Surveys that offer two or more choices as answers
Open surveys
Open ended questions
Close ended questions
Freedom of speech
