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Chapter 1 Sports Marketing Flashcards | StudBud
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Chapter 1 Sports Marketing
Chapter 1 Sports Marketing
30 terms
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#ch1sportsmarketing
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
When demand decreases, what must the company do to maintain equilibrium?
decrease the price
increase the price
2
The product's design, name and package has little influence on the product's success.
True
False
3
When businesses show this, they are contributing to the GDP.
profit
economic downturn
marketing mix
marketing concept
4
Hosting the Olympics creates an economic impact on a region before, during and after the Games.
True
False
5
At a price of $3,
there would be a shortage of 20 units.
there would be a surplus of 40 units.
there would be a shortage of 40 units.
there would be a surplus of 20 units.
6
Which of the following protects property ownership and intellectual property rights?
copyright
all of the above
trademark
patent
7
Profit, competition, and this are the three characteristics of a free enterprise system.
promotion
risk
price
response
8
A best example of a target market is
children in the St. Louis area.
all boys worldwide.
all boys in the US.
boys between the ages of 6 and 12 in the St. Louis area.
9
Sporting events and entertainment venues economically impact areas in which they operate.
True
False
10
The study of choices and decisions that affect making, distributing and using products is
profit
competition
demographics
economics
11
Marketers rely on the GDP figures to plan their yearly budgets.
True
False
12
To be profitable, businesses must focus their efforts on the customers’ needs and wants.
True
False
13
Before businesses identified target markets to promote their products, companies did this.
marketing mix
marketing concept plan
market identification
mass marketing
14
The sports industry is one of the most profitable industries in the United States.
False
True
15
When demand is greater than supply, a company has a
shortage
surplus
16
A subchapter S corporation is a type of business ownership.
True
False
17
Which of the following is a type of business ownership?
proprietorship
partnership
corporation
all of the above
18
Organizations spend lots of money to learn about this.
marketing concepts of competitors
wants and needs of potential customers
none of the above
gross domestic product
19
A shoe repair shop is an example of
producer channel
wholesaler
manufacturer
service provider
20
GDP are statistics that define a population.
False
True
21
If supply increases and demand and price remain the same, the company will have a
equilibrium
shortage
surplus
22
Which is an advantage of a partnership?
shared financial investment
shared expertise
easy to expand
all of the above
23
Which of the following is part of the 4 p's of marketing mix?
all of the above
persistence
product
people
24
Competition that is based on price follows the concept of this and available substitutes.
demand elasticity
economics
free enterprise
supply and demand
25
The path a product takes from the manufacturer to the consumer is the channel of distribution.
False
True
26
Choices the involve how products are communicated to the customer is
promotion decisions
price decisions
product decisions
place decisions
27
Which is considered demographic information?
style
marital status
geography
price
28
You are the target market if a company has selected you as the focus of its marketing plan.
True
False
29
Profit is what companies that own sports teams have after paying salaries of the players.
True
False
30
Which of the following is part of the marketing process?
all of the above
distribution
creation
advertising
