Marketing Concepts

Steve is 47, is married with 2 children and has a college degree.

This includes the location and methods used to make the product available to the consumer

The most important part of the product marketing mix element is

If you are trying to determine which stores should sell your products, which element is this?

A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?

Java Junction is the only coffee shop in town that has a latte artist that can make unique designs in coffee orders.

Transportation, storage and inventory

A cappuccino machine distributor, has patented a new machine that will allow coffee shops to make cappuccinos 3x faster

A store's policy states "we accept only cash." Which marketing utility does this affect?

Car dealers emphasize personal contact with their customers in order to better determine and respond to customer needs

All of Valentine's candy is stores marked down after Valentine's Day

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.

The four elements that make up the marketing mix are:

Function concerned with making decisions about investments and credit.

The government is considering raising taxes on imported coffee crops from Brazil.

This is the amount the customer will pay for the product.

Decisions made about quality, quantity, size, color and packaging are part of what?

Coca Cola test marketed New Coke by conducting taste testing in focus groups.

Creating new products, services, images or ideas that will influence consumer buying behavior

This form of segmentation is all about hobbies and interests.

While shopping at the mall, Susan is asked to fill out a survey about her preferences for different perfume.

This is anything offered to a market by the business to satisfy needs, could include physical products or services

Which function can help businesses predict how much will be sold in a given period of time?

Which marketing mix element deals with communication between producers and consumers?

Which of the following is an example of adding utility to a product?

A political ad for Virginia Beach voters is an example of:

This form of segmentation deal with brand loyalty

Which of the following cannot be marketed?

Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases

Firestone decided to offer a new line of snow tires.

Which marketing mix element is the easiest to change quickly?

A new Starbucks location is opening only three blocks away from Java Junction.

Suave wants to add a new coconut/chocolate flavor to their shampoo line. What type of utility does this fall under?

Target discounts their selections of winter coats in mid-February.

Any form of communication a business uses to inform, persuade or remind consumers about its products or services

Adding new features to a product, such as updating an iphone

Trey hangs posters advertising the school play in local businesses