BTEC Level 3 IT - Unit 3 - Impact of Social Media

Social media sites themselves have different audience profiles

Focuses on the product

Are "Business pages and profiles" a free or paid-for service for a business?

What does SEO stand for?

Posting material related to the interest area is

A business needs people to ? their page

Tools used to help a website rank highly in search engine to get more visitors

Often called ‘soft selling attempts to create a positive image for the company or product

Is "targeted advertising" a free or paid for service for a business?

The most visited site on the internet after Google

Text, images, video, links, polls, quizzes are examples of ? that businesses post

What is an ‘audience profile’?

Following others and sharing their content can

What are these

What type of content do businesses have on social media?

A business should present what across all its media?

How might a business get them to like them?

Keywords should appear regularly in

Competitions, sponsorship are

These describe relevant features of a business including what it does and where it is located

Google provides this to help businesses choose words that they will use on the web...

Businesses might have social media accounts to

Most common search terms that people use to find that business’ products and services...

Is "usage data" a free or paid for service for a business?

Businesses can benefit from following other social media accounts