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Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #3 Flashcards | StudBud
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Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #3
Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #3
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Chapter 17 questions and trivia questions
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
A car salesman shows a young couple their selection of new convertibles
Personal Selling
Direct Marketing
Sales Promotion
Public Relations
2
Kay's Jewelry Store offers its employees a $50 gift card to the first salesperson to sell 5 watches
Advertising
Personal Selling
Public Relations
Sales Force Promotion
3
Gamestop emails their followers and previous customers about new game release dates
Direct Marketing
Public Relations
Advertising
Sales Promotion
4
Which type of marketing is targeted to a specific group of prospects?
Institutional Marketing
Price Marketing
Product Marketing
Direct Marketing
5
Name this song.
Hall of Fame
The Greatest
Know Your Name
King Kong
6
What are two companies combining their promotional resources?
Promotional Tie-ins
Incentives
Premiums
Coupons
7
Name this song title
The Mist
Something just like this
Superhero
Legend
8
What entitles customers to cash discounts on goods and services?
Incentives
Tie-ins
Coupons
Premiums
9
Guess the TV Theme Song
Friends
How I Met Your Mother
The Big Bang Theory
Noel's House Party
10
Who are these guys?
Jonas Brothers
Beastie Boys
N'sync
New Kids on the Block
11
What is a low cost item given to customers at a discount?
Promotions
Markets
Premiums
Coupons
12
What type of music was Bruno Mars singing about in the top song in 2015?
Downtown Hip hop
Uptown Funk
City Jazz
Midnight Boogie
13
Mastercard employees help build a home with Habitat-for-Humanity.
Sales Promotions
Public Relations
Advertising
Personal Selling
14
Who is this?
Rihanna
Nicki Minaj
Lady Gaga
Cindy Crawford
15
Encourages people to buy a products or services for personal use?
Consumer Promotions
Industrial Promotions
Premiums
Trade Promotions
16
Which of the following is not Personal Selling:
Car Salesman
E-Commerce
Telemarketing
Door-to-Door Sales
17
What is a radio commercial about a new car classified as
Advertising
Publicity
Promotional Mix
Institutional Promotion
18
What is the title of this Travis Scott album cover?
Astroworld
Can't pick up the phone
Rodeo
Sicko Mode
19
What uses a mix of personal selling, advertising, and buying discounts to convience wholesales and retailers?
Raise Policy
Pull Policy
Push Policy
Fall Policy
20
Which one of these is not a part of the Promotional Mix:
Personal Selling
News Release
Advertising
Sales Promotion
