Ch 11 Marketing--Product Concepts, Branding, and Packaging

Question 1

Sales rise, few competitors, product should be priced to attract a particular segment.

Accepted Answer

introduction

Question 2

Depending on the product, the life-cycle stages will vary in length.

Accepted Answer

True

Question 3

The process of developing a new product include:

Accepted Answer

concept testing, business analysis, idea generation, screening, product development, test marketing, commericialization

Question 4

Sales increase rapidly, other firms begin marketing competing products.

Accepted Answer

growth

Question 5

Change that relates to a product's dependability and durability.

Accepted Answer

quality

Question 6

Sometimes a product goes into decline because of technological advances and the environment.

Accepted Answer

True

Question 7

The result of applying human effort to a person or thing.

Accepted Answer

service

Question 8

May take the form of philosophies, lessons, concepts, or advice.

Accepted Answer

idea

Question 9

A part of the brand that can be spoken--may be letters, words, numbers, prounounceable symbols.

Accepted Answer

brand name

Question 10

Basic material that actually becomes a part of the product--coal, trees, water.

Accepted Answer

raw materials

Question 11

When a company has to eliminate a product; usually a weak product.

Accepted Answer

deleting a product

Question 12

Purchased to satisfy personal and family needs.

Accepted Answer

consumer products

Question 13

Papers, pencils, paper clips, cleaning agents are examples.

Accepted Answer

supply

Question 14

Relative inexpensive, frequently purchased, require little shopping effort.

Accepted Answer

convenience goods

Question 15

Sales volume decreases rapidly, profits continue to fall, number of competing firms drop.

Accepted Answer

decline

Question 16

Purchased for resale, for making other products, or for use in a firm's operations.

Accepted Answer

busness products

Question 17

Consists of all of the products the firm offers for sale.

Accepted Answer

product mix

Question 18

Standardized equipment used in a firm's production or office activities, such as a computer.

Accepted Answer

accessory equipment

Question 19

SOMETIMES a product goes into a decline because consumers have switched to competing brands.

Accepted Answer

True

Question 20

Marketing, financial, legal, janitorial are examples.

Accepted Answer

business services

Question 21

The second stage of a product's life cycle.

Accepted Answer

growth

Question 22

A product may be a

Accepted Answer

good, service, or an idea.

Question 23

A group of similar products that differ only in relatively minor characteristics.

Accepted Answer

product line

Question 24

Owned by an indivudal, wholesaler, or retailer.

Accepted Answer

store (private) brand

Question 25

A brand name that is owned by a manufacturer.

Accepted Answer

manufacturer (or producer) brand

Question 26

Examples include: appliances, furniture, men's clothing, bicycles.

Accepted Answer

shopping goods

Question 27

Directed at changing the sensory appeal by altering a product's taste, sound, or smell.

Accepted Answer

aesthetic changes/modifications

Question 28

Includes large tools and machines used for production purposes.

Accepted Answer

major equipment

Question 29

Two general categories of products:

Accepted Answer

consumer and business

Question 30

Changing one or more of a product's characteristics.

Accepted Answer

product modification

Question 31

The development of a product closely related to one or more products in existing product line.

Accepted Answer

line extension

Question 32

Four stages of a product life cycle.

Accepted Answer

introduction, growth, maturity, decline

Question 33

Affect a product's versatility, effectiveness, convenience, or safety.

Accepted Answer

functional changes

Question 34

A brand name or mark that is registered with a patent and trademark office; legally protected.

Accepted Answer

trade mark

Question 35

Has no brand name, a plain package, and carries the name only, usually in black type.

Accepted Answer

generic brand

Question 36

The number of product lines a firm contains.

Accepted Answer

width

Question 37

Sales still increasing, but the rate of increased profits has slowed.

Accepted Answer

maturity

Question 38

A real, physical (tangible) thing that we can touch and see.

Accepted Answer

good

Question 39

The average number of individual products within each line.

Accepted Answer

depth

Question 40

A name, term, symbol, design, or any combination of these that identifies a seller's products.

Accepted Answer

brand

Ch 11 Marketing--Product Concepts, Branding, and Packaging

Questions 40

Ch 11 Marketing--Product Concepts, Branding, and Packaging

Questions 40