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OCMC 2018 - Marketing Knowledge Flashcards | StudBud
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OCMC 2018 - Marketing Knowledge
Question 7
Question 1
OCMC 2018 - Marketing Knowledge
8 terms
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19 plays
Tests marketing knowledge to select OCMC quiz bowl teams - tuesday warmup
Flashcards
8 cards
F
Practice quiz
P
Host live
L
Questions
8
Answers
1
Question 1
segmentation
repositioning
product mind mapping
competitive advantage
2
Question 7
consumer marketing
mass customization
mass marketing
niche marketing
3
Question 4
franchising
contractual marketing
retailing
marketing alliance
4
Question 6
weaknesses, threats
opportunities, threats
strengths, opportunities
strengths, opportunities
5
Question 5
integrated marketing communications
marketing strategy
advertising
communications planning
6
Question 8
sales promotion
product placement
public relations
media placement
7
Question 3
seasonal discounts
quantity discounts
consumer promotions
penetration pricing
8
Question 2
geographic segmentation
psychographic segmentation
behavioural segmenation
demographic segmentation
