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Cultural Differences Flashcards | StudBud
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Cultural Differences
Cultural Differences
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Answers
1
What is one of the biggest challenges in managing cultural differences in marketing?
Keeping product consistency regardless of the market
Find a balance between global mktg and local adaptations
Reducing product variety for a single market
Increasing the amount of social media advertising
2
How can color perception in advertising be affected by culture?
The type of music in the ad
The product prices
Colors have different meanings in different cultures
The shape of the package
3
What did Coca-Cola do to adapt its “Share a Coke” campaign in China?
Used historical figures
Used famous people’s names
Used common Chinese names as part of the marketing
Focused on work culture
4
Which strategy does Nike use in China to adapt its campaigns to local festivals?
Personalizing products only for the season
More focus on technology in advertising
Adapt campaigns to cultural values like family
5
Which brand launched a product line for Muslim women, such as the “Pro Hijab”?
under armour
nike
puma
adidas
6
Why is it important to adapt product marketing to cultural differences?
Different cultures have different values, traditions, and preferences
The is no need to adapt
Improves brand image only in developed countries
Only increases sales in small countries
7
Which brand adapted its menu for the Indian market by offering chicken burgers and vegetarian options?
Burger King
KFC
Taco bell
McDonalds
8
Why did Chevrolet fail with the “Nova” model launch in Spanish-speaking countries?
The advertising wasn’t targeted to the right people
The model was not suitable
The name “Nova” meant “No go” in Spanish, which was unappealing
The logo was inappropriate
9
How can a company avoid cultural mistakes in its global marketing?
Creating a campaign that ignores cultural values
Not adapting its campaigns and keeping a single global message
Establishing relationships with local consultants
10
Which brand adjusted its marketing strategy to respect modesty customs in ads in the Middle East?
McDonalds
Pepsi
Coca-cola
Nike
11
What cultural aspect did IKEA consider in Middle Eastern countries?
price adaptation
Use of bright colors in design
Separate zones for men and women in stores
Large furniture sizes
12
What does “cultural sensitivity” mean in marketing?
Understand and respect cultural differences and create a connection
Pushing global advertising campaigns without any changes
Using the same strategy globally without modifications
Keeping the same products without considering local variations
