What is an oppositional reading?

recognising the preferred readingbut rejecting it.

What is a preferred reading?

Understanding and accepting the producers intended meanings.

In codes, what is the 'shared understanding'?

The people sending/receiving the codes need to understand it

What does a high angle suggest?

This suggests that the subject is weak.

Reason to use a close-up shot?

Used to show emotion or intense dialogue

When would you use a long-shot?

Used to show a character moving, or show where they are.

In codes, what are the 'rules'?

The ways in which signs can be organised.

What does a Dutch angle suggest?

This suggests something is wrong.

What does a low angle suggest?

This suggests that the subject is powerful.

What does an eye-level angle suggest?

This suggests that the subject is equal.

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Media Quiz

25 termsStudBud Administration35 plays

Last year 9 lesson Quiz.

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Questions 25

Answers

1
What is not an element of Blumler & Katz 'Uses and Gratification'?
Personal identify
Education & information
Happiness
Entertainment
2
Select the option that is not a newspaper convention.
Headline
Incentive
Strapline
Paper
3
What is a smaller, specialised audience called?
Niche
Small
Mass
Unpopular
4
What is it called when gender, social class, ethnicity age are used to categorise the audience?
All of the above.
Geographics
Demographics
Psychographics
5
What is an oppositional reading?
recognising the preferred readingbut rejecting it.
accepting some of the intended meanings and rejecting others
Understanding and accepting the producers intended meanings.
None of the options
6
What is a preferred reading?
accepting some of the intended meanings and rejecting others
None of the options
Understanding and accepting the producers intended meanings.
recognising the preferred reading but rejecting it.
7
What is the sound that character can hear called?
Non-diegetic
Diegetic
Music
Soundtrack
8
A small space left above the head of a person, so they are not cramped within the frame.
Headroom
Background
Rule of thirds
Foreground
9
Select the headline.
The Times
Cops kill teenager.
10th October 2018
Get a free puzzle inside.
10
Select the incentive.
The Times
Cops kill teenager.
10th October 2018
Get a free puzzle inside.
11
In codes, what is the 'shared understanding'?
Something you hold up.
Things we can see and hear.
The people sending/receiving the codes need to understand it
The ways in which signs can be organised.
12
What does a high angle suggest?
This suggests something is wrong.
This suggests that the subject is weak.
This suggests that the subject is equal.
This suggests that the subject is powerful.
13
In codes, what is the 'sign'?
Something you hold up.
The ways in which signs can be organised.
Things we can see and hear.
The people sending/receiving the codes need to understand it
14
What is the sound that characters cannot hear called?
diagetic
Non-diegetic
Non-diagetic
Diegetic
15
Reason to use a close-up shot?
Used to show a location
Used for news broadcasters
Used to show a character moving, or show where they are.
Used to show emotion or intense dialogue
16
When would you use a long-shot?
Used to show a location.
Used to show emotion or intense dialogue.
Used to show a character moving, or show where they are.
Used for news broadcasters.
17
In codes, what are the 'rules'?
The people sending/receiving the codes need to understand it
Things we can see and hear.
Something you hold up.
The ways in which signs can be organised.
18
What is it called when location is used to categorise the audience?
Geographics
All of the above.
Demographics
Psychographics
19
What is it called when attitudes, opinions and lifestyle are used to categorise audiences?
Psychographics
All of the above.
Geographics
Demographics
20
What does a Dutch angle suggest?
This suggests that the subject is weak.
This suggests that the subject is equal.
This suggests something is wrong.
This suggests that the subject is powerful.
21
Select the show that has a TV format.
Family Guy
X-Factor
You've got mail
EastEnders
22
What does a low angle suggest?
This suggests that the subject is weak.
This suggests something is wrong.
This suggests that the subject is equal.
This suggests that the subject is powerful.
23
The part of the scene furthest away from the camera.
Headroom
Background
Rule of thirds
Foreground
24
Select the masthead.
10th October 2018
Cops kill teenager.
Get a free puzzle inside.
The Times
25
What does an eye-level angle suggest?
This suggests that the subject is weak.
This suggests something is wrong.
This suggests that the subject is powerful.
This suggests that the subject is equal.

Media Quiz Flashcards | StudBud