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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
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Questions
27
Answers
1
What audience is this advertisement designed to appeal to?
parents
people who travel a lot
teens
children
2
The purpose of this ad is to appeal to the audience's interest in -
finding a bargain
facts that support a product
celebrities
good health
3
How does the visual image in the ad reinforce the message?
uses small print to deemphasize negatives of the product
conveys humor through juxtaposition of images
uses graphs and charts
shows a celebrity using the product
4
The following advertisement is aimed at which specific audience?
children and teens
athletic men
people who travel a lot
parents
5
How does the visual image in this ad reinforce the message?
it conveys humor through juxtaposition of images
it uses charts/graphs
uses puns, allusions/suggestive language
shows a celebrity using the product
6
The purpose of this ad is to appeal to the audience's interest in -
traveling
celebrities
athletics
appearance
7
The following advertisement uses facts to persuade it's audience:
True
False
8
What audience is this advertisement designed to appeal to?
young adults
married couples
teenagers
parents
9
The purpose of this ad is to appeal to the audience's interest in -
good health
celebrities
good bargains
appearance
10
How does the text in the ad reinforce the message?
it compares the product to an inferior product
repeats the name of the product
uses puns, allusions/suggestive language
uses statistics/facts to support claims
11
How does the text in this ad reinforce the message?
uses statistics/facts to support claims
uses puns, allusions, or suggestive language
repeats the name of the product
compares the product to an inferior product
12
How does the text in the ad reinforce the message?
presents the positive effects of using the product
uses puns, allusions, or suggestive language
compares the product to an inferior product
uses facts to support claims
13
The following Lucky Charms advertisement is directed towards which specific audience?
teenagers
fathers
kids
all people
14
What audience is this advertisement designed to appeal to?
parents
babies
children
athletes
15
Which of these appeals is used in this ad?
logos
ethos
pathos
16
This Lucky Charms advertisement is aimed at which specific audience?
athletes
kids
adults
teenagers
17
This advertisement uses logos to appeal to it's audience.
False
True
18
The purpose of this ad is to appeal to the audience's interest in -
athletics
good bargains
good health
appearance
19
The following advertisement was designed to appeal to babies.
True
False
20
The purpose of this ad is to appeal to the audiences interest in -
celebrities
good bargains
appearances
good health
21
The purpose of the following ad is to appeal to the audience's interest in -
bargains
athletics
good health
family
22
The following advertisement is aimed at which specific audience?
obese people trying to lose weight
female athletes
young children
mothers
23
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
has a stark contrast between image and background
uses charts/graphs
24
This advertisement uses an allusion to reinforce the message.
true
false
25
This advertisement uses a pun to reinforce the message.
True
False
26
This advertisement uses which of the following persuasive techniques?
ethos, pathos, and logos
logos
ethos
pathos
27
How does the visual image in the ad reinforce the ad's message?
uses small print to deemphasize the negatives of the product
it conveys humor through juxtaposition of images
shows a celebrity using the product
uses charts/graphs
