... is based on market subgroups

Primary research .....

... is carried out with customers

... identifies customers' needs

Promoting a product is .....

... the last step of the marketing concept

Sellers and consultants .....

... have the task to support customers

Possible awards .....

... reflect the success of a product

The market research .....

... studies the market characteristics

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MARKETING

20 termsStudBud Administration149 plays

A quiz to review the contents of the 2nd module for 4th B Commercial Services, M. Polo Institute Cecina (Italy)

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Questions 20

Answers

1
A good brand .....
... must become a verb people use
... rarely connects customers with the product
... creates users' loyalty
2
In the step called "decline", a product .....
... is never discontinued
... may be discontinued
... is always discontinued
3
"Hoover" is a brand .....
... that has become a verb
... that was used for cattle
... concerning web research
4
The extended marketing mix includes .....
... seven factors
... six factors
... four factors
5
Restyling is a strategy of .....
... development
... product life extension
... maturity
6
Segmentation .....
... is based on market subgroups
... is the same as field research
... doesn't consider age or gender
7
Primary research .....
... is the same as desk research
... is carried out with customers
... is quite cheap
8
Producing the product .....
... comes before identifying customers' requirements
... comes after pricing it
... comes after analysing data
9
Marketing .....
... is an improvised process
... has no "military wings"
... identifies customers' needs
10
In the phase of "growth", sales and profit .....
... go down
... rise
... increase slightly
11
In the so called "maturity", sales .....
... drop
... decrease
... stabilise
12
In the phase of development .....
... profits increase
... there are lots of sales
... a product must be tested
13
Promoting a product is .....
... done before producing it
... the last step of the marketing concept
... the central phase of the marketing concept
14
Sellers and consultants .....
... have the task to support customers
... are the protagonists of the "process" factor
... don't need to provide a back-up to companies
15
Possible awards .....
... reflect how the product gets to the customer
... reflect the success of a product
... reflect the quality of the packaging
16
The costs of research characterize .....
... the phase of growth
... external price
... internal price
17
Secondary research .....
... is the same as field research
... doesn't exploit statistics or reports
... cannot be so up to date
18
Manufacturers sell large quantities of product to .....
... consumers
... retailers
... wholesalers
19
The market research .....
... is a single business activity
... studies the market characteristics
... doesn't influence distribution
20
..... are the core of marketing
Customers ...
Services ...
Products ...

MARKETING Flashcards | StudBud