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Chapter 7 Event Publicity Flashcards | StudBud
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Chapter 7 Event Publicity
Chapter 7 Event Publicity
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Flashcards
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Questions
7
Answers
1
Keeping the media on good terms even in times of crisis is important.
False
True
2
What of the following is NOT a benefit of partnering with an influencer?
improve your image
Expand reach
build trust
reach your target market
3
Place refers to the getting the products into the hands of consumers.
True
False
4
What is the mutual relationship between a sport organization and a media outlet that promotes the event?
social media
sport media communications
media relations
Media promotion
5
Which of the following is a reason why a sport organization should engage in social media?
all of the above
to reach a targeted audience
because of the low cost
to connect with customers
6
Using an influencer to help market your event is not a great use of social media.
True
False
7
Which of the following is not a part of the 5Rs of media relations?
Relating
Retaining
Retooling
Repairng