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Marketing Flashcards | StudBud

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Marketing

10 terms·StudBud Administration·3 plays

#Marketing. This interactive quiz is geared towards revising the terms and concepts of Marketing.

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Questions 10

Answers

1
Effective Demand can best be described as
the point of intersection with the supply curve
The amount of a commodity to maximise satisfaction
how much a consumer desires at the market place
how much the consumer is able to buy at a given price
2
The pricing strategy most commonly used by retail stores is
loss-leader pricing
psychological pricing
cost-plus pricing
predatory pricing
3
When a firm launch a marketing campaign to attract consumers for its product it is called
sales-related marketing
customer-related marketing
niche marketing
saturation marketing
4
The use of a name or logo as an identifying symbol of the product or company is termed
placement
branding
advertising
labelling
5
The market structure that is characterised by freedom of entry and exit is
Monopoly
Oligopoly
monopolistic competition
perfect competition
6
A business will request payment in advance of delivery by
cover letter
quotation
pro forma invoice
advice note
7
When a business advertises an item for sale at a particular price it represents
an invitation to treat
the agreed selling price
an offer by the business
consideration by the business
8
Marketing can be defined as an activity geared towards
identifying and anticipating consumer wants
finding out consumer wants
getting the correct goods to the consumer
inducing consumers to buy goods
9
When inventory levels fall below the acceptable level the stock manager will issue a
request for quotation
order
letter of inquiry
purchase requisition
10
A business that is able to set the price it wishes to sell at is an example of
perfect competition
monopoly
oligopoly
monopolistic competition