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Duplicate of Marketing Foundations Flashcards | StudBud
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Duplicate of Marketing Foundations
Duplicate of Marketing Foundations
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#marketingfoundations
Flashcards
11 cards
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Questions
11
Answers
1
Marketing foundation that includes concepts, strategies, & systems needed to interact w/others
Business, Management, Entrepreneurship
Communication & interpersonal skills
Professional Development
Economics
2
All the different products that a company makes or sells
Product Line
Product Item
Product Depth
Product Mix
3
Obtaining, developing, maintaining & improving a product mix in response to market opportunity
Financing
Selling
Product/Service Management
Marketing Information Management
4
The flour, milk, eggs & other ingredients used by a bakery to make cakes is...
Information
Form
Place
Time
5
A word, name, symbol, device or combo of these w/ legal protection by the federal government.
Brand Mark
Brand Name
Trade Character
Trademark
6
What lists info about the target market?
Market Share
Marketing Concept
Marketing Mix
Customer Profile
7
Consumers who purchase goods & services for personal use is
a consumer market
an industrial market.
a marketplace
a market
8
The Marketing Function that informs, persuades, & reminds customers about a product or service
Pricing
Promotion
Selling
Distribution
9
The utility that includes the nutrition label on a microwave meal is...
Form
Possession
Information
Place
10
A manicure & pedicure is considered...
an idea
a good
a service
a product
11
Occurs when 2 or more similar products are placed on sale for one package price
Price Bundling
Mixed Bundling
Combination Pack
Packaging
