various methods for communicating information and ideas

A tendency to search for information that confirms one's preconceptions

A group of consumers that a particular product or service is aimed at.

characteristics of a population with respect to age, race, and gender

Appeal to character, authority (celebrity)

Doing what everyone else is doing, even if it may go against your beliefs.

Apps selling you something based on information they collected about you

A preference or point of view that is personal, rather than scientific.

ability to access, analyze, & create media in a variety of forms

Rely too heavily on the first information they receive to make a decision

studbud

Media Literacy

15 termsStudBud Administration98 plays

Imported from external platform

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Media
ability to access, analyze, & create media in a variety of forms
characteristics of a population with respect to age, race, and gender
various methods for communicating information and ideas
A group of consumers that a particular product or service is aimed at.
2
Confirmation Bias
A tendency to search for information that confirms one's preconceptions
A preference or point of view that is personal, rather than scientific.
Preconceived opinion that is not based on reason or actual experience
3
Political Spectrum
Range of political views
Being politically biased
4
Where on the spectrum are conservatives/Republicans
Left
Right
5
Logos
Appeal to logic, facts, reason
Appeal to character, authority (celebrity)
Appeal to emotion
6
Where on the spectrum are liberals/Democrats
Right
Left
7
Target Market
ability to access, analyze, evaluate, & create media in a variety of forms
A group of consumers that a particular product or service is aimed at.
various methods for communicating information and ideas
characteristics of a population with respect to age, race, and gender
8
Demographics
characteristics of a population with respect to age, race, and gender
ability to access, analyze, & create media in a variety of forms
various methods for communicating information and ideas
A group of consumers that a particular product or service is aimed at.
9
Ethos
Appeal to emotion
Appeal to character, authority (celebrity)
Appeal to logic, facts, reason
10
Bandwagon Effect
Doing what everyone else is doing, even if it may go against your beliefs.
Preconceived opinion that is not based on reason or actual experience
A preference or point of view that is personal, rather than scientific.
11
Pathos
Appeal to emotion
Appeal to character, authority (celebrity)
Appeal to logic, facts, reason
12
Targeted Advertising
Preconceived opinion that is not based on reason or actual experience
A preference or point of view that is personal, rather than scientific.
Apps selling you something based on information they collected about you
13
Bias
A preference or point of view that is personal, rather than scientific.
A tendency to search for information that confirms one's preconceptions
Preconceived opinion that is not based on reason or actual experience
14
Media Literacy
various methods for communicating information and ideas
A group of consumers that a particular product or service is aimed at.
ability to access, analyze, & create media in a variety of forms
characteristics of a population with respect to age, race, and gender
15
Anchoring Bias
A preference or point of view that is personal, rather than scientific.
Rely too heavily on the first information they receive to make a decision
Preconceived opinion that is not based on reason or actual experience

Media Literacy Flashcards | StudBud