Social media can be used by retailers to respond to customer complaints

Yes, the issues can be resolved quicker

(think social media) A good retailer will know

What their customers want and post/tweet what is relevant

What might happen to an unresolved customer complaint posted on Facebook?

Maybe disaster, the customer will tell everyone

A good way for a business to use Pinterest is

To upload lots of images of new products

A good way to use Facebook is

To reward followers with special offers and vouchers

Which reason would customers NOT use a social media site for?

Check product availability for on-line shopping

A good way for a business to use Twitter is

To get involved with customers with tweetchats

Why do retailers use social media to contact customers?

To create awareness and interest

Which of these is NOT a benefit for a retailer using social media?

Other retailers will know your special offers and compete

studbud

Social Media and Business

15 termsStudBud Administration67 plays

How social media is used to enhance customer interest in products and services

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Social media can be used by retailers to respond to customer complaints
No, the customer is never contacted individually
Yes, the issues can be resolved quicker
Yes, customers mean everything to retailers
No, its only to promote products
2
(think social media) A good retailer will know
What the profit margins are
Where the distribution center is
What the store opening hours are
What their customers want and post/tweet what is relevant
3
Why is it important for retailers to use the same logo and designs across all social media?
To make the retailers' life easier
To avoid confusing staff
To create a retail brand image
4
Which of these does NOT describe 'social media'
It's communicating ideas
It's popular magazines
It's sharing information
It's a way of networking
5
What might happen to an unresolved customer complaint posted on Facebook?
Maybe disaster, the customer will tell everyone
Nothing, the customer will forget about it
Nothing, the retailer does not care about the customer
Maybe disaster, the store will collapse
6
Which of these would NOT be used to promote social media sites for retailers?
Emails
Webpages
Purchase receipts
Leaflets
7
A good way for a business to use Pinterest is
To upload what the competition is offering
To not use the re-pin facility
To upload lots of images of new products
8
Google + is
A search engine
The answer to everything in life
A social networking site
9
Social media is a good way to encourage interaction with the customer
True
False
10
A good way to use Facebook is
To reward followers with special offers and vouchers
To keep it as a separate marketing tool from your website
To aim to make direct sales
11
Which of these is NOT an example of social media?
Telegram
Twitter
Pinterest
Facebook
12
Which reason would customers NOT use a social media site for?
Special offers
Check product availability for on-line shopping
Voucher codes
Store opening hours
13
A good way for a business to use Twitter is
to not use your business name in your Twitter account
To only post tweets every now and again
To get involved with customers with tweetchats
14
Why do retailers use social media to contact customers?
To keep them up to date with staff gossip
To allow them to pay their on-line account
To create awareness and interest
15
Which of these is NOT a benefit for a retailer using social media?
Fast to send message to customer
It involves customers with the business
Other retailers will know your special offers and compete
Cost effective

Social Media and Business Flashcards | StudBud