Design History Mid-Term Review

Question 1

In papermaking, a translucent emblem, or ____ , is made by pressing a raised design on the mold

Accepted Answer

watermark

Question 2

a seal made by carving calligraphic characters into a flat surface of jade, gold, or ivory

Accepted Answer

chop

Question 3

King Eumenes II of developed the process of making ___ to overcome an embargo by Ptolemy V

Accepted Answer

parchment

Question 4

Arthur Mackmurdo sought inspiration from Renaissance and_____ art for swirling organic designs.

Accepted Answer

Japanese

Question 5

1. Egyptians created a paperlike substrate for manuscripts out of _______________.

Accepted Answer

papyrus

Question 6

According to legend, calligraphy was invented about 1800 bce by Ts-ang Chieh, inspired by ____

Accepted Answer

the claw marks of birds and the footprints of animals

Question 7

______ the Latin term for “here begins,” was used by early printers on the first page of a book

Accepted Answer

incipit

Question 8

The invention of writing stabilized in society (standardization of measurements and weights)

Accepted Answer

True

Question 9

Ruskin believed that beautiful things were valuable simply because they were beautiful

Accepted Answer

True

Question 10

first punch cutter working independently of printers & established a foundry to sell cast type

Accepted Answer

Claude Garamond

Question 11

Victorian type (hand-drawn lettering) was characterized by simplicity and few embellishments

Accepted Answer

False

Question 12

____ introduced the typeface Caslon into the American colonies(Declaration of Independence)

Accepted Answer

Benjamin Franklin

Question 13

early pictographic writing system was inscribed on oracle bones to communicate with the dead

Accepted Answer

Chia-ku-wen

Question 14

The wove finish paper used by John Baskerville had a textural pattern of horizontal lines

Accepted Answer

False

Question 15

Relief printing -removes the negative space, inking the raised surface, then rubbing onto paper

Accepted Answer

True

Question 16

___, the first person credited with producing a photographic image, was a lithographer by trade

Accepted Answer

Joseph Niépce

Question 17

William Pickering’s 1847 edition of The Elements of Euclid, marked a break from tradition

Accepted Answer

because color was used to identify the lines and shapes

Question 18

a word, phrase, symbol, or design, that identifies the source of the goods or services

Accepted Answer

trademark

Question 19

Alexander the Great expanded Greek culture and writing became more important than ever because_

Accepted Answer

oral culture could no longer manage knowledge & information

Question 20

Islamic texts (Qu’ran) include exquisite illuminated miniatures of religious figures

Accepted Answer

False

Question 21

Giambattista Bodoni’s modern type designs included extreme contrasts between thin /thick lines

Accepted Answer

True

Question 22

The “bone and shell” style of writing was closely related to the art of communicating with dead

Accepted Answer

True

Question 23

Johann Fust foreclosed on Gutenberg and confiscated his printing equipment

Accepted Answer

True

Question 24

Illuminated manuscripts included the work of __, scholars acting as editors and art directors

Accepted Answer

scrittori

Question 25

___ involves casting a duplicate printing plate in molten metal made longer press runs possible

Accepted Answer

stereotyping

Question 26

A Book of the Dead is a narrative of

Accepted Answer

the passage of the deceased into the afterlife

Question 27

an important humanist and scholar of the Italian Renaissance who established Aldine Press

Accepted Answer

Aldus Manutius

Question 28

Philippe Pigouchet introduced criblé, a technique for woodblock printing that features

Accepted Answer

white dots punched into black areas to create tone

Question 29

is a steel bar with a character engraved into the top used to make a negative impression

Accepted Answer

punch

Question 30

In the 17th century, woodblock prints were widely used for advertising cards and home art

Accepted Answer

True

Question 31

The private press movement (Kelmscott, Doves, and Essex House Presses) was most concerned with

Accepted Answer

regaining high standards of design, materials, & workmanship

Question 32

Eadweard Muybridge, helped settle a bet and conducted experiments that became the basis for

Accepted Answer

motion pictures

Question 33

The Ars moriendi were a type of block book that offered advice on how to ________.

Accepted Answer

prepare for death

Question 34

Rudolf Koch felt that the ______ was a supreme spiritual achievement of humanity

Accepted Answer

alphabet

Question 35

Italian examples of Renaissance graphic began in ________, a center of commerce and trade.

Accepted Answer

Venice

Question 36

Jules Chéret, father of the modern poster, created the Cherette. This female figure

Accepted Answer

represented the self-assured, modern woman

Question 37

Jugend allowed each week’s cover designer to create a logotype to match his or her illustration

Accepted Answer

True

Question 38

The ___ came to be used partly for Christians to distinguish their writings from pagan formats

Accepted Answer

codex

Question 39

The use of the alloy ________ led to the consistency of mass in cast pieces of type

Accepted Answer

antimony

Question 40

One of Dutch designer Jan Toorop’s biggest sources of inspiration was

Accepted Answer

Japanese culture

Question 41

_ style manuscripts lettered in rustic capitals, 1 wide column with illustrations in same width

Accepted Answer

classical

Question 42

Hieratic script was developed to allow more room for extensive laws

Accepted Answer

False

Question 43

Latin term ex libris refers to spaces left open for illustrations in early typographic books

Accepted Answer

False

Question 44

process of printing color pictures and lettering from a series of stone or zinc printing plates

Accepted Answer

chromolithography

Question 45

Alphonse Mucha’s artistic career became a success after he was asked to design a poster for

Accepted Answer

the actress Sarah Bernhardt

Question 46

Robert Thorne of England created a major category of type designs around 1803 called

Accepted Answer

fat faces

Question 47

The Vatican Virgil, is an example of the ______ manuscript style.

Accepted Answer

classical

Question 48

Those involved in the Dutch book design movement viewed the Industrial Revolution as a blessing

Accepted Answer

False

Question 49

Many examples of Moorish-influenced manuscripts from Spain are texts on _______

Accepted Answer

the Book of Revelation

Question 50

A single-leafed page printed on one side is called a __________

Accepted Answer

brodside

Question 51

The frontispiece of a manuscript is the front cover (made of ivory or metals encrusted gems?

Accepted Answer

False

Question 52

William Henry Fox Talbot’s calotypes were sharp and clear, in contrast to daguerreotypes

Accepted Answer

False

Question 53

Pierre Simon Fournier le Jeune contributed 3 of the following to typography except

Accepted Answer

The invention of moveable type

Question 54

The Latin word(s) ________ mean(s) “cradle” or “rebirth.”

Accepted Answer

incunabula

Question 55

Some of the woodcut illustrations were used repeatedly in the Nuremberg Chronicle

Accepted Answer

True

Question 56

_____ are carved or scratched signs or simple figures on rocks.

Accepted Answer

Petroglyphs

Question 57

In China ordinary people were in daily contact with printed images because of printed ___

Accepted Answer

money

Question 58

____became trademarks in Mesopotamia for ownership of property and the specialization of trades

Accepted Answer

cylinder seals

Question 59

Nicolas Jenson, originally from France, created type in Italy that was very legible

Accepted Answer

True

Question 60

Copperplate printing, like typographic printing, is a relief process

Accepted Answer

False

Question 61

The Greeks developed a rounded writing style called _____ , which could be written more quickly

Accepted Answer

uncials

Question 62

Hangul, the Korean alphabet, is based on the Chinese writing system but is more complex

Accepted Answer

False

Question 63

An alphabet is a series of simple visual symbols that represent ______.

Accepted Answer

speech sounds

Question 64

The Didot family’s type foundry revised Fournier le Jeune’s system of type measurement

Accepted Answer

and created the pied de roi system

Design History Mid-Term Review

Questions 64

Design History Mid-Term Review

Questions 64