Government Unit 4 Exam - Laviguer

Means of communication that reach a large audience

A push poll is a survey that provides positive information on a candidate to “push” voters towards him or her.

Benchmark polls are conducted before a campaign begins.

Tracking polls are typically conducted on a day-by-day basis.

Presenting facts, statistics, and other evidence that support only one side of an argument.

A measure of the accuracy of an opinion poll.

 Political analysts determine the voting patterns of women and men by conducting exit polls

 Phone surveys, usually made close to Election Day, on behalf of a candidate. (negative campaign)

The deliberate shading of information about a person or event in an attempt to influence how it is reported in the media

The sum of many individual opinions, beliefs, or attitudes about a public person or issue

 A company conducting an opinion poll can reduce the margin of error by using mail instead of phone surveys.

 A survey of voters taken at polling places just after they have cast their ballots

  Conducted during a campaign to measure support for a candidate on a day-by-day basis

A straw poll is more accurate than a scientific poll.

Real or imagined prejudice that is thought to affect what stories journalists cover and how they report those stories

 A survey of detailed opinions used by candidates to “test the waters” before beginning a campaign

Using symbols or images that evoke emotion to something unrelated, such as a candidate or proposition.

The process by which people form their political values and attitudes

Having a well-known celebrity or personality endorse a candidate or proposal.

Creating the impression that everyone supports a cause or candidate.

Trying to win an advantage in a campaign by emphasizing negative aspects of an opponent or policy.

Widely used as means of gathering information about public sentiment.

An informal survey of opinion conducted by a show of hands or another means of counting

Using personal attacks on an opponent to distract voters from the real issues of the campaign.