stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing CH 2 Review Flashcards | StudBud
Explore
/
Marketing CH 2 Review
Marketing CH 2 Review
20 terms
·
StudBud Administration
·
168 plays
#MarketingCH2
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Which is NOT included in the Marketing Mix
Possession
Place
Product
Price
2
How many steps are in the Marketing Plan?
6
7
5
8
3
Which of the following are EXTERNAL factors?
Opportunities / Threats
Strength / Weakenesses
4
Which of the following are NOT included in the 3 C's
Customer Profile
Competition
Company
Customers
5
Which of the following are INTERNAL factors?
Opportunities / Threats
Strength / Weaknesses
6
Addressing people who are extremely interested in sports is which market segment?
Demographics
Behavioral Factors
Psychographics
Geographics
7
Which of the following purchases would most likely be made with discretionary income?
Milk and eggs
a 3 bedroom house
iTune songs
Underwear and socks
8
Chinatown would be considered an example of what type of market segmentation?
Behavioral Factors
Geographics
Psychographics
Demographics
9
A company began marketing a to children between the ages of 3-8. What is the market segment?
Geographics
Psychographics
Behavioral Factors
Demographics
10
Which step of the Marketing Plan is scheduling activities, timetable and sales forecasts?
Objectives
Situation Analysis
Implementation
Evaluation and Control
11
Which step of the Marketing Plan measures performance standards through surveys?
Executive Summary
Marketing Strategies
Implementation
Evaluation and Control
12
Which step of the Marketing Plan is completed at the very end of the plan?
Implementation
Evaluation and Control
Objectives
Executive Summary
13
Money left after paying for basic living necessities such as food, shelter and clothing
Discretionary Income
Disposable Income
14
Which of the following market segmentation factors is about where people live?
Psychographics
Geographics
Demographics
Behavioral Factors
15
Money left after taking taxes out is what?
Disposable Income
Discretionary Income
16
Dividing the total market into smaller groups of people with specific needs is market what?
Division
Defining
Segmentation
Labeling
17
Info about the target market w/ regard to demographics, psychographics and geographics is what?
Customer Profile
Customer
Consumer
18
Which of the following is NOT included in the marketing segmentation?
Psychographics
Socio-Cultural Factors
Behavior Factors
Demographics
19
Potential customers who share common needs and wants and have the ability to buy is what?
Target Market
Marketing Concepts
Market Segmentation
Market
20
Which step of the Marketing Plan identifies target markets & sets marketing mix choices?
Marketing Strategies
Executive Summary
Situation Analysis
Implementation
