183 Exam 3 Review

In the PESO model, the overlap of the circles Shared and Earned is where your ____ reside

Giveaways, samples, and tastings are examples of ________ techniques used in sales promotion.

Which of the following is true of the presentation phase of personal selling?

_ is an accounting approach based on specific accounting requirements set by governmental taxing agencies.

Which of the following is an operating activity?

Which of the following is an example of a high customer contact business?

Which of the following is true of managerial accounting?

__ is best described as the process of selling a prototype of a product in either a real or simulated market environment

__ allows you to find out the buyers’ main concerns and address them; in advertising you can only guess.

In the context of accounting functions, which of the following is true of accounts receivable?

Setting the price for an item relatively low and then charging much higher prices for the expendables it uses is called

Which of the following is not one of the four key factors considered when determining an optimum price?

Catalogs, brochures, direct faxing, email, and daily coupon sites like Groupon are all examples of

Which of the following statements is true of making mail order ads work?

Which of the following is considered a common cash outflow from operating activities?

Which variety of paid media costs the most for each 1,000 impressions?

Wholesalers, retailers, distributors, agents are commonly referred to as

Which of the following layouts is most appropriate for low-volume, flexible manufacturing?

Shaquille O’Neal is in every commercial for The General auto insurer. Shaq is the ________ for The General.

The rule of thumb for evaluating current ratio is that the minimum acceptable ratio is

Which of the following is an example of a secondary target market?

Which of the following is true of customer retention?

Which among the following is an example of a variable cost?

A(n) ________ budget combines a purchases budget with a cost of goods sold budget.

The "going concern" concept states that

Which of the following is the first stage of the new product development process?

Which of the following is the key to customer relationship management (CRM)?

Regular and systematic reduction in income that transfers asset value to expense over time is called

Which of the following examples is an instance of co-marketing?

The primary purpose of managerial accounting is to

__ advertisements provide both geographic and demographic segmentation with a highly distracted audience

An item's capability of being touched, seen, tasted, or felt is called

Paying for a local organization's needs in exchange for recognition is referred to as

Which of the following is considered an investing activity?

The core product typically includes

In a ________ layout, the store is laid out in sections with aisles that angle or meander through the store.

In the new product development process, the product development stage typically involves

Nike’s “Just Do It” best exemplifies which of the following answer options?

Legal obligations to give up things of value in the future are known as

Which of the following is a difficulty that arises in understanding and interpreting the income statements?

Which of the following accounting functions focuses the most on automatically calculating and accumulating depreciation?

Which of the following has low overhead& unlimited shelf space&thereby can afford to take on an unknown firm or product?

Which of the following is most likely to be an example of a good-dominated product?

Most investors and all banks expect to be provided financial statements that meet the rules of

In micro inventories, you try to buy your product or prepare your service after

To get people to buy what you are offering, you first need to get them to notice a promotional effort, called

A web-based program that uses artificial intelligence techniques to automate tasks such as searches is called

Which of the following ratios is used to estimate the liquidity of a business?

The number of prospects or leads you need to approach in order to make one sale if your

Which of the following is more indicative of a business's financial strength?

A financial plan for the future based on a single level of operations is called a(n)

___ is a measure of how quickly a company can raise money through internal sources by converting assets to cash.

Which of the following is true of cognitive dissonance?

Karla’s Koffee shop has $70,000 in assets and $30,000 in liabilities. What is the owner’s equity?

In breakeven analysis, the price of one unit minus the variable cost of one unit is called the

A(n) ___ typically means the core product plus features that tend to differentiate the product from competition.

_ is a form of communication that encourages the customer to act immediately, such as coupons, sales, or contests.

Which of the following sets of numbers are the three you need to arrive at your sales forecast?

The sum of all profits and losses, less all dividends paid since the beginning of the business is called

____ is the most used item on the income statement.

Which financial report provides the value of the things the business owns and who has a claim on that value?

Which of the following statements is true regarding the balance sheet?

__ refer to permanent changes made to the location to fit business's needs.

When Shay bought his new phone, he also bought a screen cover and a protective case to keep it in. This is an example of

People who receive a promotional impression and who give some thought to buying the product are considered

Which of the following is not a form of owned media?

In ________, products are sold to foreign buyers or distributors without any intermediaries.

The difference between an actual and budgeted revenue or cost is called

___ is best described as the process of making a new product available to consumers.

Which of the following answer options is true of affiliate marketing?

is a strategy whose goal is growth, based on selling more of the firm's product or service to the existing customer base

The gains provided (the benefits)or the help given (the pains removed)by the product or service your firm offers is your

Lenders use operating income as

Which of the following is not an example of a direct sales method?

_ is a formal, rule-based set of accting princ.&proc. intended for use by outside owners, investors, banks,&regulators

Which of the following is not an example of a media partnership?

The difference between assets and liabilities of a business is called its

__ are a location option for businesses with low customer contact.

An inconsistency between experience and belief refers to

_ is setting a price at the highest level the market will bear, usually because there is no competition at the time.

In the accounting equation, assets equal

Which of the following is true of payment procedures when exporting?

Which of the following accounting functions ensures that the employment taxes are kept current?

Which of the following statements is true about pure services?

Which of the following can be exercised only when presented with specified shipping records?

“Which credit card would you like to use to pay for that?” is an example of

A(n) _ is a middleman business which sells to consumers/end-users of a product, typically in single or small quantities.

________ refers to the ability of a business to survive adverse financial events.

___ is probably the most widely used of the many pricing methods available.

Which of the following examples is not a form of earned media?

Which of the following is not an example of performance data?

Identify the type of service location in which face-to-face meetings with clients are infrequent.

Hiring a new salesperson can make this phase of personal selling lengthier.

The "business entity" concept of accounting indicates that

Which of the following forms of direct marketing is the most expensive?

_is often used 2 support the corporate identity&value propositions that are established through public relations efforts

An accounting method that is specifically intended to be used for planning, directing, &controlling a business is called

A(n) ________ is a middleman business that buys and sells to businesses rather than consumers.

The ________ is also called the Statement of Financial Position.

Putting together a list of prospective clients is called