Marketing Ch. 17 Promotional Concepts & Strategies Review

Question 1

A sales force __ is an award given to managers & employees who meet their sales quota for a product

Accepted Answer

promotion

Question 2

Some stores offer regular customers store checks tied to the amount of groceries they purchase. This is Loyalty Markting

Accepted Answer

True

Question 3

The format of a company's news releases can change with every announcement released.

Accepted Answer

False

Question 4

Form of non-personal promotion

Accepted Answer

advertising

Question 5

An Item such as a coupon or factory pack that is free to consumers as a condition of purchase

Accepted Answer

premium

Question 6

__ is the type of nonpersonal promotion in which a business can use a variety of media

Accepted Answer

advertising

Question 7

Sales promotion activities targeted for manufacturers, wholesalers, and retailers are called ___ promotions

Accepted Answer

trade

Question 8

An airline & car rental company combine their promotional resources to create a campaign that increases sales for both

Accepted Answer

tie-in

Question 9

__ selling involves communicating with customers directly through meetings, demos, email, or phone communications.

Accepted Answer

personal

Question 10

Businesses spend more money promoting to consumers than to other businesses.

Accepted Answer

False

Question 11

Tom received a small box of Oats & liked it. So he bought a box of them at the market. The promotion was a product __

Accepted Answer

sample

Question 12

A __ is a display that offers new ways for stores to improve customer service.

Accepted Answer

kiosk

Question 13

What is a special price discount that is given as an incentive to wholesalers and retailers?

Accepted Answer

promotional allowance

Question 14

News presentations that create awareness of an organization in the market place

Accepted Answer

publicity

Question 15

Negotiated right to use logos and names on retail products

Accepted Answer

sponsorship

Question 16

Convince a retailer to stock products being promoted.

Accepted Answer

push policy

Question 17

A story sent to the media which is written by and about a company or organiztation

Accepted Answer

news release

Question 18

What type of consumer promotion is an art contest run by a cereal company that offers a trip to Disney for the winner

Accepted Answer

incentives

Question 19

Money a manufacturer pays a retail chain to place a product on store shelves

Accepted Answer

slotting allowance

Question 20

incentives that encourage customers to buy products or services

Accepted Answer

sales promotion

Question 21

A store is selling a backpack together w/hiking boots at 1/3 their regular combined price. What type of promotion is it

Accepted Answer

deal

Question 22

The business often has the least control over which type of promotion?

Accepted Answer

publicity

Question 23

Some companies build good will by advocating for community issues

Accepted Answer

True

Question 24

Interactive electronic media for people with similar interests.

Accepted Answer

social media

Question 25

An advantage of publicity is that it costs less than other forms of promotion.

Accepted Answer

True

Question 26

Positive communication about a business

Accepted Answer

institutional promotion

Question 27

A promotional __ is a cost-effective combination of strategies designed to reach a company's goals

Accepted Answer

mix

Marketing Ch. 17 Promotional Concepts & Strategies Review

Questions 27

Marketing Ch. 17 Promotional Concepts & Strategies Review

Questions 27