Marketing - Chapter 2

Money that a family has left after paying for basic necessities

Segmentation of the market based on where people live

In a SWOT analysis, strengths and weakness are _______ in nature.

A formal, written document that directs a company's activities

Segmentation based on lifestyles, attitudes, values, and opinions

An analysis of outside influences that impact a business

Identifies small but profitable market segments and designs products for them

Which is NOT an element of a SWOT analysis?

Statistics that describe a population in terms of age, gender, income, education, etc.

Which is NOT one of the 3 C's included in an internal company analysis?

The projection of probable future sales

The part of a marketing plan which gives a brief overview of the entire plan

Money that a family has left after taxes are taken out of income

This generation followed the baby boomers

Opportunities and threats involve an _______ analysis.