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3. E-marketplace: Mechanism, tools and analysis Flashcards | StudBud
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3. E-marketplace: Mechanism, tools and analysis
3. E-marketplace: Mechanism, tools and analysis
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StudBud Administration
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Session 3 digital business - part 2
Flashcards
15 cards
F
Practice quiz
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Host live
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Questions
15
Answers
1
Who needs to be benchmarked in order to review the online services they are offering?
Customers
Suppliers
Intermediaries
Competitors
2
Which business tool is used to visualise all the building blocks of starting a business?
The SWOT analysis
The business model canvas
The SOSTAC
None of the above
3
The Transmission Control Protocol/Internet Protocol is part of which layer in the FLM?
Content and data layer
Transport and network layer
Systems software layer
Storage/physical layer
4
Database management systems are part of which layer in the FLM?
Systems software layer
Transport or network layer
Storage/physical layer
Content and data layer
5
Which one of these are NOT included in the business model canvas?
Key resources
Key partners
Key activities
Key analysis in developing a digital business strategy
6
Customer segments, cost structure and revenue stream is part of which analytical business tool?
The business model canvas
SOSTAC
The generic strategy process model
The situation analysis
7
What is the second layer of the five layer (FLM) model of digital business infrastructure?
Content and data layer
Transport or network layer
Systems software layer
Storage/physical layer
8
Digital business infrastructure is the architecture of_____
Suppliers, intermediaries and the supply chain
Hardware, software, content and data
Hardware, software, web browsers and social media
Employees, customers and partners
9
Which one of these are included in the business model canvas?
Customer segments
Channels
Value proposition
All of the above
10
What is the fifth layer of the five layer model (FLM) of digital business infrastructure?
Content and data layer
Storage/physical layer
Systems software layer
Transport or network layer
11
What is the first layer in the five layer model (FLM) of digital business infrastructure?
Storage/physical layer
Digital business services - applications layer
Transport or network layer
Content and data layer
12
What is the third layer of the five layer model of digital business infrastructure
Storage/physical layer
Transport or network layer
Digital business services - applications layer
Content and data layer
13
What does CRM stand for?
Company-relationship management
Customer-relationship management
Cost-revenue management
Collaborator-relationship management
14
CRM, supply management, data mining, and content management is part of which layer in the FLM?
Systems software layer
Storage/physical layer
Digital business services - applications layer
The transport or network layer
15
What is the fourth layer of the five layer model (FLM) of digital business infrastructure?
Transport or network layer
Systems software layer
Content and data layer
Storage/physical layer
