Combined: Chapter 09 Marketing Essentials + Chapter 10 Marketing Essentials + Chapter 11 Mar...

Question 1

The process of comparing what you planned with actual performance.

Accepted Answer

controlling

Question 2

Budgeting your time to accomplish tasks on a certain schedule.

Accepted Answer

time management

Question 3

Focuses on smaller numbers of people and tries to answer questions about “why” or “how”.

Accepted Answer

qualitative research

Question 4

A coordinated effort to reach a company’s planning goals.

Accepted Answer

organizing

Question 5

Wireless Internet connection.

Accepted Answer

wi-fi

Question 6

Front-line managers that supervise activities of employees who carry out tasks fr mid/top mgmnt

Accepted Answer

supervisory level management

Question 7

The process of achieving company goals by effective use of resources.

Accepted Answer

management

Question 8

A hardware & software checkpoint for all requests for or inputs of data, incoming and outgoing

Accepted Answer

firewall

Question 9

Observe results of changing 1 or more mrktg variables while keeping other variables constant

Accepted Answer

experimental method

Question 10

Which is not a source of primary data?

Accepted Answer

internet

Question 11

Software applications designed to create text documents.

Accepted Answer

word processing

Question 12

Encouraging team members to contribute to and take responsibility for the management process.

Accepted Answer

empowerment

Question 13

The first step to making personal changes is ________.

Accepted Answer

self awareness

Question 14

Have already been collected for some purpose other that the current study.

Accepted Answer

secondary data

Question 15

To understand a person’s situation or frame of mind.

Accepted Answer

empathy

Question 16

__________ is a reaction to outside pressure.

Accepted Answer

Stress

Question 17

Data obtained for the 1st time & used specifically for the particular problem/issue under study

Accepted Answer

primary data

Question 18

Produces slide shows or multimedia presentations.

Accepted Answer

presentation software

Question 19

__________ includes telling the truth, maintaining confidentiality, and not spreading gossip.

Accepted Answer

honesty

Question 20

Programs used to produce designs and drawings.

Accepted Answer

graphics and design

Question 21

Outlines what can be found on each page within the Web site

Accepted Answer

site map

Question 22

Electronic mail.

Accepted Answer

E-mail

Question 23

Using your imagination to be inventive.

Accepted Answer

creativity

Question 24

When the question asked measures what was intended to be measured.

Accepted Answer

validity

Question 25

The first step in the management process.

Accepted Answer

planning

Question 26

Links documents together.

Accepted Answer

HTTP

Question 27

Standing up for your rights, beliefs and ideas; to be firm.

Accepted Answer

assertiveness

Question 28

A specific commitment that each member makes with the group.

Accepted Answer

agreement

Question 29

Appears to be the world’s biggest computer network.

Accepted Answer

Internet

Question 30

People with positive ___________ welcome a difficult assignment as a challenge.

Accepted Answer

attitude

Question 31

AKA advertising research, focus on media effectiveness, selection, frequency, & ratings

Accepted Answer

media research

Question 32

Implement the decisions of top management.

Accepted Answer

middle management

Question 33

Your perceived worth or value.

Accepted Answer

self esteem

Question 34

Examples of print media

Accepted Answer

all of the above

Question 35

Research in which info is gathered from people through the use of surveys or questionnaires.

Accepted Answer

survey method

Question 36

Describes the ultimate goals of a company in a brief paragraph or two

Accepted Answer

mission statement

Question 37

Proced. & methods that generate, store, analyze, & distribute info for making business decision

Accepted Answer

marketing information system

Question 38

A collection of related information about a specific topic.

Accepted Answer

database

Question 39

Can store and retrieve financial records & process all business transactions automatically

Accepted Answer

accounting programs

Question 40

Ask respondents to choose answers from possibilities given on a questionnaire.

Accepted Answer

forced-choice questions

Question 41

The basic values and moral principles that guide the behavior of individuals and groups.

Accepted Answer

ethics

Question 42

Web site address used to identify and locate Web pages.

Accepted Answer

URL

Question 43

People who exercise ________ take careful, measured steps and do not act on impulse or emotion.

Accepted Answer

self control

Question 44

The entry point for a Web site

Accepted Answer

homepage

Question 45

Also known as CRM, a process of designing, creating, and managing customer lists.

Accepted Answer

database marketing

Question 46

Powerful form of research that combines natural observation & personal interviews.

Accepted Answer

point-of-sale research

Question 47

Involves self-managing teams that set their own goals and make their own decisions.

Accepted Answer

horizontal organization

Question 48

Ask respondents to construct their own response to a question.

Accepted Answer

open-ended questions

Question 49

A means of encouraging appropriate workplace behavior in order to improve employee performance.

Accepted Answer

remedial action

Question 50

Process of compiling, analyzing, & interpreting the results of primary & secondary collection.

Accepted Answer

data analysis

Question 51

Applications that store and organize information

Accepted Answer

database program

Question 52

Allows you to adapt to changing circumstances.

Accepted Answer

flexbility

Question 53

The number-one rule when speaking to business clients or customers is to show ______.

Accepted Answer

respect

Question 54

The process of working with the parties in conflict to find a resolution.

Accepted Answer

negotiation

Question 55

Doing what needs to be done without being urged.

Accepted Answer

initiative

Question 56

Answers questions that start with “how many” or “how much.”

Accepted Answer

quantitative research

Question 57

Which are examples of broadcast media.

Accepted Answer

radio and tv

Question 58

Research technique in which the action of people are watched and recorded by cameras /observers

Accepted Answer

observation method

Question 59

Occurs when a business clearly identifies a problem and what is needed to solve it.

Accepted Answer

problem definition

Question 60

Integrates all parts of a company’s business management, like invoice, payroll, sales, etc

Accepted Answer

ERP

Question 61

Work done by a group of people to achieve a common goal.

Accepted Answer

teamwork

Question 62

Also known as opinion research.

Accepted Answer

attitude research

Question 63

A decision that each member agrees to.

Accepted Answer

consensus

Question 64

Up-down structure, managers look up to higher levels of management or down to employees

Accepted Answer

vertical organization

Combined: Chapter 09 Marketing Essentials + Chapter 10 Marketing Essentials + Chapter 11 Mar...

Questions 78

Combined: Chapter 09 Marketing Essentials + Chapter 10 Marketing Essentials + Chapter 11 Mar...

Questions 78