Media Strategies and Media Literacy Terms

Question 1

When advertisers use negative words to create an unfavorable opinion of the competition?

Accepted Answer

NAME-CALLING

Question 2

Involves making the viewer laugh and think of the text in a positive light.

Accepted Answer

HUMOUR

Question 3

It can be defined as any sensory stimuli below an individual's threshold of perception?

Accepted Answer

SUBLIMINAL MESSAGE

Question 4

When advertisers use cartoon, animated, or like-like mascots to sell the product or service.

Accepted Answer

CARTOON-CUTE CHARACTERS

Question 5

Measurable characteristics of media consumers such as age, gender?

Accepted Answer

DEMOGRAPHIC

Question 6

When advertisers use "average people" in "everyday" situations?

Accepted Answer

PLAIN FOLKS

Question 7

The consumer group most likely to buy a specific product and identified by region, age, etc.

Accepted Answer

TARGET AUDIENCE

Question 8

A sign usually consisting of a combination of print and visuals?

Accepted Answer

POSTER

Question 9

When advertisers use statistics that may or may not have any real value?

Accepted Answer

FACTS AND FIGURES

Question 10

A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media?

Accepted Answer

Question 11

A means of mass communication, such as newspapers, magazines, radio, or television

Accepted Answer

MEDIUM

Question 12

The introductory section of a news article/story?

Accepted Answer

LEAD

Question 13

Advertisements that appeal to the sensibilities of the viewer by shocking them?

Accepted Answer

SHOCK APPEAL

Question 14

The implicit meaning or theme of a literary text (not stated directly)?

Accepted Answer

SUBTEXT

Question 15

A page of information on a website; may include text, graphics, and links to other pages

Accepted Answer

WEBPAGE

Question 16

A message issued on behalf of some product, cause, idea, person, or institution?

Accepted Answer

ENDORSEMENT

Question 17

An aim or purpose?

Accepted Answer

INTENT

Question 18

Attempts to sway popular opinion and beliefs through distortions of the truth or outright lies.

Accepted Answer

PROPAGANDA

Question 19

Ad makes it appear as if the majority are buying the product or using the service?

Accepted Answer

BANDWAGON

Question 20

The breaking a text down into its components to see what messages and assumptions it carries?

Accepted Answer

DECONSTRUCTION

Question 21

Space on a page or poster not covered by print or graphic matter

Accepted Answer

WHITESPACE

Question 22

This technique uses famous people to endorse the product, service, or idea?

Accepted Answer

CELEBRITY ENDORSEMENT

Question 23

Elicits an emotional response by the use of children, people in need, etc.

Accepted Answer

EMOTIONAL APPEAL

Question 24

A form of advertising that places products in tv, movies, music videos, etc.

Accepted Answer

PRODUCT PLACEMENT

Question 25

A web site that contains an online personal journal with reflections?

Accepted Answer

BLOG

Question 26

An identifying symbol used to advertise and promote an organization, event, product or service?

Accepted Answer

LOGO

Question 27

A slanted viewpoint that prevents a fair and open-minded assessment?

Accepted Answer

BIAS

Question 28

The words beneath a photograph that explain the subject and give background information?

Accepted Answer

CAPTION

Question 29

Features wealthy people in their ads to associate the service or product with the "good life"

Accepted Answer

SNOB APPEAL

Question 30

The heading, title or caption of a newspaper article; usually very attention-grabbing?

Accepted Answer

HEADLINE

Question 31

Provocative images intended to make viewer feel more attractive or sexy.

Accepted Answer

SEX APPEAL

Question 32

A booklet of printed informational matter, like a pamphlet, often for promotional purposes?

Accepted Answer

BROCHURE

Question 33

When media methods are used to communicate to thousands of people at the same time

Accepted Answer

MASS MEDIA

Media Strategies and Media Literacy Terms

Questions 33

Media Strategies and Media Literacy Terms

Questions 33