Entrep 2A-Quiz 1-Module 3 & 4

Primary Sources are those that have been checked for accuracy and proofread by other parties

Factor Analysis is useful to investigate variable relationship concepts like socioeconomic status/psychological scales.

Random sampling errors are those caused by faulty coding, untruthful responses, respondents' fatigue, etc.

The hypothesis is vague statements about phenomena.

A questionnaire is an important tool for gathering secondary data.

Research means a systematic and complete study of a problem.

Marketing research brings the company closer to the consumers

Market research is dependent and t is a narrow term

ANOVA is used to compare the means of one sample

Marketing research would not exist if business didn’t exist

Ethics, in other words, are norms for conduct that distinguish between acceptable and unacceptable behaviour.

Marketing research is a branch Management Information System

In purposive sampling, groups, not individuals, are commonly selected Members of a group have the same characteristics

Marketing means the activities involved with buying and selling.

In stratified sampling sub-groups of the population will be selected.

Market research includes study on pricing, distribution, and competition

Ordinal scales are quantitative.

Conjoint analysis is used to determine whether set of variables is effective in predicting category membership

Marketing research provides correct and outdated data to the marketing manager.

Primary Sources are those that have been checked for accuracy and proofread by other parties

The questionnaire should be tested thoroughly prior to conducting the survey.

When they lack adequate information, research will not be considered.

In random sampling all individuals in the defined population have an equal and independent chance of being selected

In system sampling, individuals are selected from a list by taking every nth number in the list

Interval scales takes positive value and exact measurement

Nominal measurement scales are related to the previous or succeeding.

Every decision requires marketing research.

Marketing research collects and analyses data for solving marketing problems

Marketing research increases gaps between producers and consumers.

Ratio Scales similar considers 0, positive and negative values.