The best possible definition of marketing science given by P.Kotler is _______

Marketing is the process by which companies create value for customers

_____ are the key elements of promotion mix

Advertising, Sales Promotion, Public Relations, Direct Marketing

The term marketing refers to _______

A philosophy that stresses customer value and satisfaction

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Marketing 1-2 Lessons

15 termsStudBud Administration40 plays

Students are required not only answer questions but also fast react to the given questions.

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Questions 15

Answers

1
State of felt deprivation including physical, social, and individual one known as _____
Want
Need
Demand
Customer
2
The key term in the American Marketing Association’s definition of marketing is:
Value
Activity
Products
Sales
3
The best possible definition of marketing science given by P.Kotler is _______
Marketing is a societal process by which groups obtain what they need
Marketing is the process by which companies create value for customers
Marketing is the activity, set of institutions & processes for creation
Marketing is a societal process by which individuals obtain what they need
4
Choose the correct definition of Want.
Needs directed to the product
More consumer Needs
Needs backed by buying power
Basic human requirements
5
Marketing is a process which aims at......
satisfaction of customer needs
Profit-making
selling and advertising
persuading of cutomers to buy a product
6
A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ___
E-commerce
Transaction
Market
Exchange
7
______ are the form of human needs take as shaped by culture & individual personality
Social Demands
Social Needs
Needs
Social Wants
8
Marketers often use the term ________ to cover various groupings of customers.
Buying power
Market
People
Demographic segment
9
_____ are the key elements of promotion mix
Publicity, Public Relations, Sales Promotion
Direct Marketing, Personal Selling
Advertising, Sales Promotion, Public Relations, Direct Marketing
Public Relations, Sales Promotion, Direct Marketing
10
_______ involves transfer of ownership of the goods.
Buying
Assembling
Assembling+Buying
Selling
11
____ is the act of obtaining a desired object from someone by offering something in return
Selling
Exchange
Delivery
Marketing Myopia
12
________ is not a type of Marketing Concept
The supplier Concept
The societal marketing concept
The selling concept
The production concept
13
The term marketing refers to _______
Strategy and Implementation
Advertising, Sales Promotion, Publicity and Public Relational activities
A new product needs ideas, developments, concepts and improvements
A philosophy that stresses customer value and satisfaction
14
Most individuals want Rolls Royce car, only few are able to buy this is an example of …
Demand
Want
Status
Need
15
Good marketing is no accident but a result of careful planning and _____.
Execution
Selling
Policies
Promotion

Marketing 1-2 Lessons Flashcards | StudBud