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Business Studies - Marketing Flashcards | StudBud
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Business Studies - Marketing
Business Studies - Marketing
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Marketing Topic
Flashcards
20 cards
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Questions
20
Answers
1
Is observation a method of collecting primary data?
no
yes
2
What law governs deceptive and misleading advertising?
australian consumer law
fair trading act
competition and consumer act
work place health and safety act
3
Which is an example of deceptive and misleading advertising.
country of origin
fine print
vague statements
puffery
4
What is the strategic role of marketing?
to advertise goods
the four p's
to reduce costs
profit maximisation
5
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
6
Name 3 types of market.
industrial
intermediate
consumer
resource
7
Which of the following are examples of unethical advertising due to truth and accuracy.
vague statements
false and misleading
exaggerated claims (puffery)
concealed facts
8
What is the term given to a public person that can influence others?
opinion leader
celebrity endorsement
9
What are the stages of the product life cycle?
post maturity
growth
introduction
maturity
10
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
psychological
government
economic
sociocultural
11
Global Marketing includes...
standardisation
global pricing
customisation
global branding
12
Consumer laws protect consumers by ensuring that products have....
protection against misleading avertising
warranties
implied conditions
right to a refund
13
What is the term that describes using geographic location to set different prices?
cost based pricing
bait and switch
price points
price discrimination
14
What are the three P's of the extended marketing mix?
physical evidence
people
processes
15
Name the process that systematically collects, records and analyses information.
market research
primary data
16
Is branding a price strategy?
yes
no
17
Which of the following is not part of SWOT?
weaknesses
organisation
threats
strengths
18
Identify one historical approach to marketing.
marketing approach 2
marketing approach 1
sales approach
production approach
19
Is a mass market large or small?
large
small
20
Which market segmentation variable looks at income levels?
psychographic
demographic
georgraphic
behavioural
