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Social Media Marketing Flashcards | StudBud
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Social Media Marketing
Social Media Marketing
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Flashcards
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Questions
14
Answers
1
Flybys is an example of?
Relationship Marketing
Social Media Marketing
Engagement Orientation
Sales Orientation
2
What is the main reason the Sales Orientation emerged?
Industrialised advances
The Customer is always right
Need to Establish Relationships
Demand shrank due to The Great Depression
3
Consumers
tagging
themselves during a particular promotion is an example of?
Openness
Participation
Community
Conversation
4
If you were to incorporate these into your marketing campaign it would be an example of?
Sales Orientation
Customer Orientation
Societal Orientation
Production Orientation
5
Openness - The ease of giving and receiving content. An example of an open platform would be?
A Business Website
Snapchat
Redit
Tripadviser
6
The ability to
pinpoint
individuals within a certain km radius of your business is called?
Radius targeting
Tracking
Geotargeting
Target-marking
7
What are
three
approaches that are more closely related to Social Media Marketing?
Production,Relationship and Societal Orientation
Relationship, Societal and Customer Orientation
Customer, Relationship and Sales Orientation
Societal, Sales and Production Orientation
8
What approach is fairly cheap and utilises two-way communication?
Relationship Marketing
Sales Orientation
Societal Orientation
Social Media Marketing
9
TSS players and supporters who visit the TSS Sport FB page, are an example of a________?
Participation
Conversation
Connection
Community
10
What
Orientation
does not consider the customer’s needs and utilises mass manufacturing?
Societal
Relationship
Production
Sales
11
I am ready for this Exam
Maybe, if I study
What Exam?
Yes, my teacher is awesome
Define Ready…
12
It is
Important
to define and consider your target market when creating a SMM strategy
True
False
13
What marketing approach is likely to sell door-to-door but does not consider customer needs
Societal Orientation
Engagement Orientation
Production Orientation
Sales Orientation
14
Social media thrives on its______,making use of links to other sites, resources and people.
Openness
Connectedness
Conversations
Participation