Chapter 9 BADM 1100

1) The tone of a request should be sincere, confident, and writer-centred.

According to Maslow, the last group of needs that people fulfil is

1) Which of the following is an effective sentence for minimizing reader resistance?

Most persuasive memos involve

1) Which of the following is an ineffective way to open a persuasive message?

1) Persuasive messages must appeal to the reader's reasoning or emotions.

The four key sources of credibility are

1) Demonstrating expertise in an area of specific knowledge helps develop a writer's credibility.

Which of the following is not a good choice for the subject line of a persuasive memo?

Persuasion does not ____

Appealing to the reader's emotions _

Your colleague said the best way to make a request was to minimize resistance. She meant that you should

1) Emotional appeals are effective in most types of business persuasion.

1) A good persuasive message must also be informative.

Use persuasive writing techniques when

______ is not an example of a logical fallacy.

In a circular argument, the message begins and ends on the same point

The steps in a persuasive claim message are

Within a persuasive memo, the request should be placed

Persuasive messages should appeal to the reader's