PR-136 Play to the fans (building fan support)

sport/event marketers must remember that fan bases differ in terms of their needs, preferences, and

Creating positive relationships between sport/event organizations and the community at large is important because

Attending concerts or sporting events and purchasing memorabilia are characteristics of the ___________ fan.

Once an event organization has identified its important fan bases, it must evaluate the fan base by

Sport/Event marketers use public relations strategies to create and maintain

Which of the following statements is true for the success of public relations strategies in the sport/event industry:

A fight breaks out between players and fans at a basketball game. This is an example of publicity that is generated by a

The primary objective of developing sport/event public relations strategies is to

Before a sport/event organization can create goals for each one of its fan bases, it must

The employees of a sport/event organization often generate publicity about a performer, event, or organization by

To determine how a fan base views a sport/event organization, it is important to maintain

What might be the best way for a sport organization to build goodwill with the local community?

When sport/event marketers plan a public relations event, it is important that activities are

How do sport/event marketers usually distribute information to the media?

A fan follows a baseball player who recently broke the all-time home run record. The fan’s support is driven by

To maintain a consistent image, a sport/event organization might base its public relations goals on the organization’s

Sport/Event organizations need to build positive relationships with the media because they have

Sport/event marketers often help facilitate the media’s work by providing

Which of the following is an example of publicity in the sport/event industry:

Petra loves an athlete because they behave like one all the time. Petra's support is driven by

Which of the following is an example of publicity generated by the personal behavior of a high-profile figure:

A method that sport/event marketers often use to measure the success of publicity efforts is to

One characteristic of a successful public relations plan is that it is

. A common way to maximize exposure for a sport/event is to tie the public relations efforts to

Which of the following statements is true regarding the importance of fan support to sport/event activities: