SEM2 - unit 2

What should every sport organization do to protect their licensing program?

A team posted a funny video on Vine and it was viewed by 450,000 people in 3 days. This is:

What does trade dress protect?

When negotiating spsonsorhip contracts, you should NOT be:

Marketers often publish a promotional calendar of events in order to use the calendar as a(n)

TorF: Larger SEM organizations are more successful in building fan support than smaller ones.

What would likely cause a business to increase its promotional budget?

If selling primarily to other busineses, you should allocate a large portion of your promo $ to

Coordinating promo activities means that a business

A hospital sets up a display at a summer festival to promote safety and gives free bottled h20

One reason why many businesses contract withadvertising agencies is to obtain

What should every sport organization do before registering a trademark?

What does the term portion of the license agreement specify?

How can you service your sponsosr?

When should sport/event organizers consider hiring a promotional agency?

The main characteristic of a full-serviceadvertising agency is that it

In the sales process, service should be positioned...

Selection of a celebrity to endorse a new product should be directly linked to the company's

What does the compensation portion of the license agreement specify?

What variable might increase attendance at a professional soccer game?

Which of the following is an example of advertising in the sport/event industry:

An example of using a special event as a sales-promotion strategy to increase ticket sales:

Which of the following is an example of publicity in the sport/event industry:

A characteristic of a full-service advertisingagency is that it contains a

TorF: Most sport/event marketers consider spectators their most important fan base.

TorF: Building fan support involves strategies designed to increase short-term sales.

Using a variety of promo activities such as advertising, special events, and displays helps...

TorF: Without ongoing fan support, an organization's profitability decreases.

Professional sport franchises' marks are considered service marks because of

What is a factor thatbusinesses consider when selecting advertising agencies?

When planning a promo budget, what is the primary factors that must be considered?

10% sales goes to promo; Current yr sales=$100,000; 5% growth next yr. Next yr's promo budget?

Which of the following is an example of a viral marketing strategy:

Which of the following is an example of community outreach in the sport/event industry:

What does the license grant portion of the license agreement specify?

One of the benefits to a business of using an advertising agency is that the

A company runs a commercial congratulating an olympic track star for winning two gold medals.

What does the quality control portion of the license agreement specify?

Each element of the promo mix should be coordinated to _____________ each other.

Which is a special event used to possibly increase attendance to baseball games?

The ultimate goal of coordinating the promo mix is to

If it doesnt inform employees about the goods being promoted, a business will likely

When considering what a client may be worth, you should look at:

Promotional budgets must be flexible because they are based on