Sports Marketing Study Guide Test 1.

The NFL generates more than $1 billion in sales each year. Where does this money come from?

The 4 Marketing Mix’s are

The Study of how goods and services are produced, distributed, and consumed

What is the fastest growing sport in America over the last decade?

What is the most participated youth sport in America?

The term fandom is used to refer to

The “Golden Arch” in McDonald’s is an example of what.

The S.W.O.T. analysis consists of:

Simultaneous production & consumption of sports events at a venue

You can have a great product and no marketing and still have a successful business.

It asses demographic, geographic, psycho graphic, and product usage characteristics.

How do we measure growth in the sports industry?

The study of relationships between individual consumers and producers?

Competitive advantages that give the org.and advantage in meeting the needs of it’s customers.

Marketing Concepts focuses on:

The particular group of consumers you want to reach

An athlete, which is monetarily paid for performance