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Persuasive Techniques in Advertisements Flashcards | StudBud
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Persuasive Techniques in Advertisements
Persuasive Techniques in Advertisements
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Questions
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Answers
1
Why is it important that Eminem is from Detroit?
It's home of the best rappers
Home of D12
Chrysler wants to connect that their cars are made in the US
Because 8 mile is there (duh)
2
Which persuasive technique appeals to the audiences sense of emotion?
Logos
Ethos
Pathos
Kudos
3
Steph Curry is a reliable expert if you want to buy a car
True
False
4
Which persuasive technique does this advertisement use?
Ethos
Logos
Pathos
Toros
5
Aside from using facts and figures, what other logical argument (Logos) is being used?
The word 'guilty'
The word 'pleasure'
The comparison between different servings of chips
The colour of the advertisment
6
What do you think the company wanted customers to associate between Steph Curry and their product?
High performance
Splash Brothers
Clutch shooting
Golden State
7
Aside from facts and statistics how might you use the persuasive technique Logos to deliver your point?
Statistics
Emotions
Celebrities
Evidence
8
Which persuasive technique is being used in this commercial?
Ethos
Heros
Pathos
Logos
9
Which persuasive technique involves celebrity endorsement?
Thanos
Logos
Pathos
Ethos
10
This advertisement uses the technique of Ethos
False
True
11
Apart from celebrities, an Ethos argument can also be supported by an expert
True
False
12
What group is Puma attempting to market to?
Women who either travel, live in the city or are active outdoors
Willunga High School boys
Girls who like make up
Rihanna fans
13
How does Coke appeal to the emotion of 'happiness'?
The flashing lights and 'jackpot' sound effects
The smiling faces and the sunflowers
All of the above
The free soft drinks and pizza
14
Which persuasive technique does this advertisement use?
Ethos
Logos
Pathos
Arvos
15
What emotion does this advertisement try to make its audience connect with?
Bravery
Good skin routine
Leadership
Hope
16
Which persuasive technique is being used in this commercial?
Pathos
Logos
Ethos
Burgos
17
How does this advertisement use logos?
It's made by a charity
It contains more than one person
The child is crying
It uses data to support its argument
18
An Ethos argument also includes appealing to an audience's sense of 'right and wrong'
False
True
19
Which persuasive technique does this advertisement mainly use?
Ethos
Pathos
Faros
Logos
20
Why did Chrysler choose to use Eminem for this commercial?
He's a rapper
He's a good driver
He has nice hair
He's from Detroit
21
Which persuasive technique relies on data and facts?
Logos
Pathos
Chaos
Ethos