MEDIA and INFORMATION LITERACY

Propaganda is intended to DECEIVE and BRAINWASH

Ability to recognize when information is needed to locate, evaluate and effectively use this info. in various formats

Heartstrings or Emotional appeal usually has nothing to do with the product

It is important that both ends have the same level of understanding in terms of the five factors.

Used in the early days of media , print media usually one way, linear or through broadcast media.

Communication does not begin when one person starts speaking, but it does when a person responds to the surroundings.

Age when Telegraphs was first used

'Black Lives Matter' advocacy in America is one of the Roles of Traditional and New Media (internet and social media)

Media upgrades and develop based on People's Needs, Technology Development, and Available Resources

It describes the type of physical system used to carry a communication signal from one system to another

Kopiko Cafe Blanca's latest advertisement is an example of what type of propaganda

It enhances students' critical thinking and ability to adapt social change regardless of mode, medium and literacy rate.

'Media and media messages can influence beliefs, attitudes, values, and behaviors' is in what part if lesson 1:part2?

Each model has an emphasis on their view of communication.

Ten Levels of Intimacy may involve a concept called Mediated Communication or the interference/involvement of technology

Access indicates the knowledge where to find these forms of media

Two other ways of communication in Prehistoric Age

Act or process of using words, sound, signs or behavior to express or exchange ideas, thoughts, feelings, or information

A set of concepts involving the usual and most widely used form of communication both in verbal and non-verbal.

What are the 3 C's of Media Convergence?

The two types of Rock Art are Pictographs and Petroglyphs

It is the coming together of different equipment and tools for producing and distributing news and information

There are eight Types of Print Media

One model is comprehensive and perfect

________, experience, and explore the pleasures of media text, and how these are realized through the language of media.

Traditional and New Media are the two eras being related in Lesson 2

Ability to use technology, communication tools or networks to locate, evaluate, use and create info in various formats.

Emotions are triggered in this technique, uses images or stories that elicit strong emotional responses from viewers

Osgood Schramm's Model is also known as the Reception Model

It is an independent part of a website that contains links to other webpages in the website

There is no difference between webpages and websites

Morse Code is a system of communication that uses short and long sounds encoded as dots and dashes

The relation of the Golden Triangle of Media is dynamic, each aspect changes and affects each of them in the process

Uses wireless transmission and reception of electric impulses by means of electromagnetic waves converted into sound

Media forms that rely solely on computers and mobile devices for distribution.

Propaganda attacks the person, suppresses evidence that support its cause

Airs multimedia content through radio frequencies, this consist of programs produced by TV Networks and Radio Stations.

A political campaign is an example of Plain Folks

The process of communication is complex and basic at the same time.

Portrays people as regular folk like you to establish connections and relate to them

It brands the product as for the elite, or not for everyone. It is the total opposite of Plain Folks.

A set of rules people on the online community follow as code of good behavior or good conduct.

Guided and misguided are the two type of transmission media

EDSA (People Power Revolution) is one of the democratic movement in society (radio broadcast)

Propaganda is a false or exaggerated ideas of statements to convince people of a certain message

Uses tactics to instill fear and utilizes exaggeration to convince the consumers. Often uses slippery slope fallacy

It often use statistical data to bolster their message, but mostly misinterpreted due to unspecified data.

'The ability to ACCESS, ANALYZE, and RESPOND to a range of MEDIA' is the definition of _________ in Lesson 3

It is a visual art form to stimulate or trigger experiences that communicate ideas, stories, perceptions, or atmosphere

Messages distributed by electronic means from one computer to one or more recipients via a network

Propaganda introduces relevant information/proved evidence or twisting facts to serve a particular message

Messages received will differ in meaning because of the various frameworks of individuals. Emphasizes translation of msg

There are only 2 basic types of communication verbal and non-verbal.

Represents the process of communication in its simplest form, the sender, message, channel and receiver.

The era which is divided into two ages Stone Age and Metal Age

Fictional and Non-Fictional are the two types of a Book as Traditional Information Source

'Awareness of the impact of media' is the 1st Fundamental Elements of Media Literacy(FEML)

Propaganda is information which is biased or leading in nature to promote a cause or POV

Changes in framework of producing something and is brought about by many factors; users need technology and availability

Similar to Transfer, uses words with positive or negative connotations to attach already implied meaning to the products

A software system that links topics on screen to related information and graphics which are accessed by point and click

'Understanding of media content as a text that provides insight into our culture and our lives' is the 4th (FEML)

Reflectively and critically think on what has been read, seen, or experienced

Context, Techniques, Authorship, Purpose, Economics, Impact Response, Interpretation, Context, Credibility

Journalists, editors, photographers, designers, researchers, and technical staffs are the people behind media industry

A telecommunication medium used for transmitting moving images in monochrome/B&W or colored in 2 or 3D and sound

In 1700-1930 textile, paper products, chemical products, electronic parts were used in mass printing to disseminate info

Time before the existence of written or recorded history when people couldn't write.

The relationship of the Golden Triangle of Media is delicate, one do not change or accede to other aspects.

Uses symbols, images and quotes with meaning in hopes of transferring those to the product/person/idea being promoted

A method of communication that involves the dissemination of the printed words

A program capable of searching documents, links, websites on the internet using specific keywords

Promotes that 'everyone is using this product and so should you.'

The art of persuasion that is intended to make consumers believe, accept or approve something.

It was adopted from advertising when mass comm became popular and has been used to refer any mode of communication

Channel is important like the msg and medium will directly affect the msg being transmitted if not properly considered.

What are the four ages of Media?

Propaganda relies on emotion instead of logical evidence

Transistor, sensors, & microchips refers to an object that has electronic components which will function once connected

'Strategies for analyzing and discussing media messages' is the 4th Fundamental Elements of Media Literacy(FEML)

Propaganda manipulates and diverts you from logical analysis of issues

What type of propaganda is shown in the picture?

'Understanding of the process of mass communication' is the 3rd Fundamental Element of Media Literacy(FEML)

Accuracy isn't important and organizations do not seek audience feedback or conduct audience analysis research (one-way)

Each can't be used in different circumstances to evaluate media.

 Two dimensions was proposed in the process of communication, Perceptual Dimension and Means and Control Dimension.

Megan Young as Security Bank's endorser is an example of Snob Appeal

The ability to read, analyze, evaluate and produce communication in a variety of media forms.

A recommendation from a celebrity or a known personality, which is promoted to be user of a product being endorsed

Most important invention in Electronic Age