SEM I - Teacher Made Final 13-25 + SEM I - Teacher Made Final 1-12

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

Rachel is selling program ads for a marching band comp that her HS is hosting Which sales prospect is most likely to buy

The promoters of an extreme-sports weekend would most likely target which demographic group?

...Builds awareness of your product by marketing the event (Flyers, Ads, Promotions)

What kind of goals should sports or event marketers set if they have the appropriate data?

Advertising copy that states “Only 3 days left” is trying to obtain which outcome?

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

Detailed timelines that establish when each activity will be performed?

a well-known rock star asks that the event organizer pays for the air travel, lodging, and meals, and other things

When writing news releases, businesses should avoid including which information?

Surrounding communities benefit from professional sports teams by which action occurring?

The basis for the licensing process includes...

Which part of print advertisements is usually noticed first by readers?

Businesses or organizations that pay to associate their names or products with a sporting event

Any organization that provides resources and facilities for a function or event

Which is a vital promotional technique for entertainment marketing?

A thing that is known or proved to be true.

When NBA player LeBron James is playing in an NBA game he is a?

Equipment, Clothing, and Merchandise are considered…

A group of very specific customers that a company desires to have as consumers

Single marketing plan to reach all consumers

What are the basic elements of print advertisements?

One of the groups into which the total market is divided (Ex: MLB Fans - Braves fans)

Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees.