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Applied Psychology Consumer behaviour Flashcards | StudBud
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Applied Psychology Consumer behaviour
Applied Psychology Consumer behaviour
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Quiz for BTEC applied psychology Unit 1 consumer behaviour
Flashcards
12 cards
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Questions
12
Answers
1
McDonald's gives you a free cup of coffee if you buy 5. This is an example of...
social learning theory
classical conditioning
bribery
operant conditioning
2
What is neuromarketing?
using knowledge of the brain to sell things
using drugs to sell things
new marketing techniques
part of the social approach
3
According to social psychologists students wear Nike Airforce One because....
They are expensive
They are cheap
To fit in
they are high quality
4
Methods to try to control what people are thinking
brain laundering
dirty washing
brain washing
rain bashing
5
When a person looks at the reviews of a product to choose which one to buy this is called.....
operant conditioning
Bandwagon effect
Social learning
social proof
6
Priming is....
a type of conformity
subconsciously being influence to respond in a certain way
looking to others to fit in
preparing a surface for painting
7
What does the EEG measure?
Electrical activity
Thoughts
blood flow
happiness
8
When McDonald's shows adverts that link it with happiness they are using
repetitive priming
associative priming
operant conditioning
semantic priming
9
What is this?
EGG
swimming hat
EEG
fMRI
10
TV adverts use celebrities because...
They are poor
They are friendly
they are role models
they are intelligent
11
Social proof is caused by normative social influence
True
False
12
A social norm is.....
an extrovert called Norman
a biological factor
picking your nose in public...uuuurrrggggghhhh
an expected way of behaving