COMM 275 Test 3 Quiz

T/F: Consumers are still leaning towards friends and family when seeking purchasing advice.

You are tasked with developing an EE TV show to highlight school achievement. Which would be a good idea to implement?

Which of the following is one of the two central components of E-E programs?

What is the term for the policy and practice of corporate social involvement to satisfy social needs?

Which of the following is not part of the Health Campaign Action Plan?

____ is when a business dontates to a cause simply to be a good citizen, without expectation for gain.

Which of the following is considered a Private Sphere issue?

T/F: When creating mobile apps you should use as many features as possible to keep users entertained and interested.

What is the term for the collaborative movement that provides a common framework for data to be shared/reused?

Which of the following is considered a Public Sphere issue?

When designing app-centric content, we should be as ___ as possible with content design choices.

Which of the following is part of the Convergence Culture Action plan?

Activation Model of Information Exposure explains how individual levels of need require both activation and _______.

____ is when a company promises to donate a certain amount of money to a social cause?

Consumers need to see, hear, and/or interact with your message ___ times before they start to believe you.

What is the art/technique of informing, influencing, and motivating audiences about health issues?

What is the term for membership in formal community groups and participation in social activities?

What is the term for your voice when aggregated with the dialogue of the voices of other individuals?

What is defined as the ability of users to access, analyze, evaluate, and create messages in a variety of forms?

What theory describes how humans perceive themselves through their interactions, status of network, and institutions?

What is the term for half-hearted online activity that has no real effect on real-life outcomes?

What is the process of creating an alt version of a media text by altering or introducing elements to the existing form?

T/F: Socially Conscious Consumers don’t take into account the consequences of private purchasing decisions.

Why is it important to foster a unique product coulture in a convergence culture?

What is a strategic investment where resources are given to an activity with commercial gain?