U3 S&E

What is the primary distinguishing characteristic between a press release and a press conference?

Even great products have difficulty selling if they are not promoted correctly.

Maintaining positive morale and commitment to a company is primarily important as a moral mission for the business.

What is the current all-time high price for an 11-year broadcasting rights deal (for the National Football League)?

Effective promotion in marketing relies MOST on which two concepts?

Different audiences generally get hyped from different elements of a product.

An employee passes out brochures to people that show an upcoming product line and how to preorder some of the products.

What element of the Lance Armstrong promotional crisis was MOST likely responsible for the damage to his brand?

If a PR specialist is guiding a celeb through a press conference after a scandal, what might he want to leave out?

When is a press kit most likely to be distributed?

Which is an example of proactive media relations?

Who is the primary audience of a press kit?

3 R's: Mistakes or issues should be addressed as quickly as possible becuase they can have a negative effect.

Tiger Woods contributed the MOST to maintaining his brand, despite his behavior that was bad to golf fans by doing what?

Which of the three Rs emphasizes the fact that, like a plant, a relationship will dissolve if it’s neglecte